Arnold Worldwide

Infobox Company
company_name = Arnold Worldwide
company_
company_type =
foundation =
location = Boston (HQ), 6 Countries
key_people = Ed Eskandarian (Chairman & CEO)
industry = Business Services
products = Advertising & Marketing
revenue =
operating_income =
net_income =
num_employees =
parent = Havas
subsid =
homepage = http://www.arnoldworldwide.com/
footnotes =

Arnold Worldwide is an American advertising agency, owned by the French advertising and communications holding company Havas. It is part of Arnold Worldwide Partners, a network of agencies located in 6 countries around the world. Three-quarters of its revenue is derived from the United States. Advertising Age Magazine ranked Arnold as the #19 US agency in 2005 with revenues of $114m. The April 30, 2007 issue of "Advertising Age" Magazine lists Arnold Worldwide as the 28th largest American agency with revenues of just under $90m in 2006.

Arnold & Co, (formerly Arnold, Fortuna, Lawner and Cabot), was a conglomeration of Boston-based advertising agencies. The agency is named Arnold after its founder and former chairman, Arnold Rosoff, who started Arnold & Co in 1946. He retired in 1986 and sold the agency to his employees. The agency was then acquired by Ed Eskandarian in 1990. In 1995, Eskandarian sold Arnold Communications to Snyder Communications. Arnold was acquired by Havas when it purchased Snyder Communications in September 2000.

The agency has grown organically. Its network has also grown through partnerships with Havas agencies and through agency acquisitions, such as McKinney & Silver. Further expansion was halted in 2003 as Havas repositioned Arnold as a creative specialist rather than a full global network.

Eskandarian remains the Chairman and CEO of Arnold Worldwide Partners.

Notable clients

Volvo, truth®, TAG, Amtrak, Jack Daniel's, ESPN, Fidelity Investments, GlaxoSmithKline International ("Commit, Nicoderm, Nicorette, Tums"), Lee® Jeans, McDonald's, Ocean Spray Cranberries, Inc., RadioShack, The Hershey Company, Progressive

ee also

*Havas, the sixth-largest global advertising and communications group worldwide
*Euro RSCG, sister agency network subsidiary of Havas

External links

* [http://www.arnoldworldwide.com Agency website]
* [http://ihaveanidea.org/articles/index.php?/archives/431-AGENCY-PROFILE-ARNOLD,-BOSTON.html I Have An Idea Tours Arnold]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003532471 Adweek: Pete Favat, Arnold Boston CCO On The Spot]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003574865 Adweek: Arnold Wins Volvo]
* [http://www.nytimes.com/2007/05/09/business/media/09adco.html?_r=1&scp=22&sq=%22Arnold+Worldwide%22&st=nyt&oref=slogin New York Times: Arnold Unveils Campaign for alli]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003695960 Adweek: Arnold, Trinity One Form Sports Marketing Practice]
* [http://www.bostonherald.com/business/media/view.bg?articleid=1032298 Boston Herald: Arnold Eleven Competes for Chic Market]
* [http://www.nytimes.com/2006/11/06/business/media/06adcol.html?scp=46&sq=%22Arnold+Worldwide%22&st=nyt New York Times: Advertiser-Agency Relationships Turn A Bit Brighter]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003529778 Adweek: Arnold's Tale of the Commitments]
* [http://www.boston.com/business/globe/articles/2006/12/06/timberland_launches_ny_urban_website/ Boston Globe: Arnold Creates Leather Billboards for Timberland]
* [http://www.nytimes.com/2006/08/15/business/media/15adco.html?scp=51&sq=%22Arnold+Worldwide%22&st=nyt New York Times: Agencies Watch As Consumers Mimic Their Ads Online]
* [http://promomagazine.com/mag/marketing_one_size_fits/index.html Promo Magazine: Arnold Brand Promotions Named Agency of the Year]
* [http://promomagazine.com/mag/marketing_comeback_kids/index.html Promo Magazine: Arnold Brand Promotions Back on Top]
* [http://query.nytimes.com/gst/fullpage.html?res=9D0DE6DC1031F93AA2575AC0A9609C8B63&scp=12&sq=%22Arnold+Worldwide%22&st=nyt New York Times: Arnold Awarded Progressive Business]
* [http://www.boston.com/news/globe/living/articles/2007/02/20/threes_company/ Boston Globe: A local ad agency encourages emerging authors on its staff]
* [http://query.nytimes.com/gst/fullpage.html?res=9905E1DD1330F933A0575AC0A9639C8B63&scp=35&sq=%22Arnold+Worldwide%22&st=nyt New York Times: Arnold New York Wins Hershey's Business]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1001220113 Adweek: Arnold Goes Out On Top In Final VW Campaign]
* [http://www.thekidsroom.blogspot.com Arnold NYC office Designers Blog]

References