Manila sound

Manila Sound is a musical genre based in the Philippines that flourished in the early to middle 1970s. It is often looked upon as the "bright side" of the Martial Law era. Originated by a pop-rock band called Hotdog with their hits, "Ikaw Ang Miss Universe Ng Buhay Ko" (transliterated, "You Are the Miss Universe Of My Life"), "'Manila'" and "Beh Buti Nga", it was characterized by catchy melodic "hooks" (almost like advertising jingles) and romantic novelty lyrics. The Manila Sound also characterized the disco fever in the Philippines by that period. Alternately described as "the marshmallow sound", the Manila Sound ushered a procession of calculated radio hits by groups such as Cinderella, VST & Co., Apolinario Mabini Hiking Society, Florante, Rico J. Puno and the "megastar" of this musical genre, Sharon Cuneta. The Manila Sound's unprecedented and meteoric appeal provided viability to a Philippine recording industry that until then had relied on cover versions and mimicry of foreign hits to entice consumer acceptance. However, inevitably, the formula-addled lyrical bias towards camp humor and parody caused the Manila Sound to devolve into an explicitly theatrical, if not pre-teen, sub-genre as exemplified by Hagibis (a parody of the Village People) and The Boy Friends, until it finally collapsed in the late 1970s under a wave of disco and dance-oriented Hollywood hits from "Saturday Night Fever", "Grease" and "Footloose".

The Manila Sound commercial phenomenon was quickly replaced by a more competitive and festival-oriented genre known as OPM (Original Pilipino Music) that dominated popular Philippine music for the remainder of the 1970s through the late 1980s, for the greater part under the helm of the annual Philippine government (Imelda Marcos as proponent) backed Metro-Manila Popular Music Festival. The two most successful by-products of this annual event were the songs, "Anak" (Child) by the folk-rock singer-songwriter Freddie Aguilar, and "Kay Ganda Ng Ating Musika" (How Beautiful Our Music Is) by pianist-composer-conductor Ryan Cayabyab, both of which ushered a fresh generation of Original Pilipino (aka "Filipino") Music visibly represented by stars such as Kuh Ledesma, Zsa Zsa Padilla, Basil Valdez, Gary Valenciano, Martin Nievera and, later, Regine Velasquez.

Renewed interest in the Manila Sound resurfaced in the recent years, perhaps as a reaction to an alarmingly depleted OPM genre, which was relentlessly mined to the core by formulaic routines and hackneyed chord progressions and melodies. In 2006, the Apo Hiking Society (the former Apolinario Mabini Hiking Society) relaunched their retro hits in a double-cd package, coupled by reinterpretations, respectively, by Manila's young alternative bands. Predictably, in 2007, riding on the appeal of the revival, "The Best of Manila Sound: Hopia, Mani, Popcorn" featuring re-interpretations of classic Manila Sound hits, was launched. The current Manila Sound revival hits are "No Touch" (Rocksteddy), Ipagpatawad Mo" (Mayonnaise); "Hanggang Magdamag" (Kapatid); "Kahit Maputi Na Ang Buhok Ko" (Soapdish); "Rock, Baby, Rock" (Kala); "Bitin Sa 'Yo" (Up Dharma Down); "Bonggahan" (6Cyclemind); "Macho Guwapito" (Protein Shake); "Tao" (DRT); "Kapalaran" (Radioactive Sago Project); "Ako Si Superman" (Sound); "Handog" (Join the Club); and "TL Ako Sa 'Yo" (Kitchie Nadal).

Examples

HOTDOGThe brothers Dennis Garcia and Rene Garcia created the legendary Hotdog band in the mid-70s, which spawned what is now known worldwide as ‘the Manila Sound’.

Crafting hit after hit after hit, Hotdog has etched an indelible mark in Philippine music history with multi-generation, chart toppers like Manila, Annie Batungbakal, Bongga Ka Day, Ikaw ang Miss Universe ng Buhay Ko, Pers Lab, Langit na Naman, and Behhh, Buti Nga, among others.

But beyond just dominating the music charts for decades, Hotdog’s music is instrumental in bringing the quality of local pop music up to par with international standards.

Baby Gil, Philippine Star’s influential entertainment columnist, recently observed: Hotdog killed colonial mentality in pop music with its phenomenal original music. Suddenly it was cool to talk Taglish and listen to a Pinoy band. But a decade before that, the current Filipino songs were God Knows by Pablo Vergara and Sapagka't Kami ay Tao Lamang by Tony Maiquez that teen-aged buyers would never be caught dead with.

The songs of Hotdog (written and produced by Dennis and Rene) heralded the beginning of Original Pilipino Music or OPM, which saw – for the first time –local songs dominating the Philippine music scene, and in the process, establishing the identity of mainstream Filipino music. Since then, the songs of the Hotdog have been used in numerous movies, television and radio commercials, videoke products, cellphone ringtones, etc.

In a nation of over eighty million musically-inclined souls, Hotdog songs are probably the most recognized and revered tunes.

Hotdog also paved the way for the spectacular solo musical careers of its female singers like Ella del Rosario, Zsazsa Padilla and Maso

VST and COMPANYThis group started out with the famous Sotto Brothers. The group made Philippine disco hits such as "Disco Fever", "Awitin Mo Isasayaw Ko" and "Rock Baby Rock". VST and Company hits are mixed with the tunes of Bossa Nova at present and the album, The Bossa Nova Collection: VST and Company, are out in stores. The group also help launched the careers of some notable Filipino icons like Sharon Cuneta.

THE BOYFRIENDSBand famous for creating the song "Sumayaw, Sumunod" which is a classic disco hit. The group also spawned other OPM classics such as "First Love" and "Bakit Labis Kitang Mahal."

SOUL JUGGLERSFunky band that performed "Hanggang Magdamag" and "Pinoy Disko".

CINDERELLACinderella is a band which commonly makes hits about romance. The romantic band made timeless classics such as "T.L. Ako Sa'yo, Bato Sa Buhangin, Ang Boyfriend kong Baduy, Superstar ng Buhay Ko, and Tulak Ng Bibig, Kabig Ng Dibdib". The late Yolly Samson was the voice behind those romantic hits. Like VST and Company, Cinderella hits are also blended with Bossa Nova in the album The Bossa Nova Collection: Cinderella. With the VST album, it is out in stores.

APOLINARIO MABINI HIKING SOCIETYCommonly known as the "APO Hiking Society". Though pioneers of the OPM genre, this group of music-loving college students also made Manila sound hits like "Blue Jeans" and "Pumapatak nanaman ang Ulan". The group, now consists of Jim Paredes, Danny Javier and Buboy Garovillo, is still together these days as friends and as musicians. Kami nAPO Muna, a tribute album, is still out in stores.

SAMPAGUITAAsin's contemporary, they are a folk/ Rock and roll group popular for classic hits like the groovy "Bonggahan," "Tao," and "Nosi Ba Lasi" among their classics.

HAGIBISMale sing and dance group famous for male hits like "Katawan". The group is similar to the equally classic "Village People" in terms of style in music, muscular appearance and dances.

REY VALERASolo artist and composer known for singing the romantic "Kahit Maputi na ang Buhok ko". First appeared in the Electric Hair Band.

SHARON CUNETAStarted her career as DJ's pet after recording Rey Valera's composition, "Mr. DJ". She was 12 years old in year 1979 when she started her career. She also sang a number with VST called "I- Swing Mo Ako." ("Swing Me")

FLORANTEFirst to perform the classic and inspirational song, "Handog". Also folk singer who performed "Ako'y Isang Pinoy".

RICO J. PUNOMasculine singer with hits "Macho Gwapito" and "Babaero". After Manila Sound, Rico J. Puno also became an OPM legend. At present, he still performs here and abroad. He is famous for taking famous English songs like ""The Way We Were" and translates them in tagalog that Filipinos can understand.

"Vicor Music Philippines" is the recording studio of a lot of these Manila Sound icons.

Manila Sound's Return

Year 2006 was it when Filipino funky band, "Kala", appeared in the music scene. Their first hit is "Jeepney" which was released summer of 2006.According to Inquirer, the band is reviving the Manila Sound genre through funky music. Rene Garcia (member of the Hotdog band) noted that the band is carrying out the funky groove of the 1970s. The band is influenced by a lot of groovy bands and musicians.The band's also part of the tribute album Hopia Mani Popcorn. They made a funky remake of VST and Co.'s "Rock Baby Rock".

The Manila Sound is also a start for the success of the Philippine music industry. Artists and musicians of the country will look up to it from present up to the upcoming days. That is why at present, its artists and bands are given honor.

Definition

Manila sound is styled as smooth, easy-flowing pop/rock music, fused with funk, light jazz and disco, in taglish language characterized by "juvenile lyrics" and, not infrequently, by "swardspeak" (aka "gayspeak", i.e. homosexual slang) recast as novelty, comedy or satire.

References

*cite web
year = 2006
url = http://www.globalpinoy.com/ch/ch_category.php?category=pinoymusicians&name=Hotdog&table=ch_pinoymusicians&startpage=1&endpage=15
title = Cultural Heritage - Hotdog
GLOBALPINOY.COM
accessdate = 2006-07-05
*cite web
year = 2006
url = http://showbizandstyle.inq7.net/you/vidvibe/view_article.php?article_id=7285
title = Kala: Manila sound is back in the groove - INQ7.net
work = Inquirer
publisher = INQ7 Interactive, Inc.
accessdate = 2006-07-05
*