Regina vacuum cleaners

Regina: was a floor care company that started in 1892 making music boxes. Regina started out selling canister vacuums. By the 1930s, they started selling full-sized upright cleaners, and in the 1940s their first stick cleaner, called the Model 1 "Electrikbroom" was introduced. During WWII Regina made bomb fuses for the Allied Forces.

By the 1970s they were selling carpet cleaners and shampooers. During the late 1970s and early 1980s, Regina was declining and losing money. By the 1980s and 1990s they were selling uprights and hand-held vacuums. During the 1980s Regina started to expand their business making small appliances for the Canadian market. They led a group that purchased Regina in 1984, introduced a portable whirlpool under the Homespa brand, and created this market leading product.

The first generation of uprights were well made, in the mid 1980's Regina redesigned the uprights making major improvements with the help a high performance management team. They invented the Regina Steemer--the first easy to use upright steam cleaner---a breakthrough product that created a whole new segment of floorcare. This first upright vacuum cleaner with on board tools was the Regina Housekeeper, in 1987---the model for over 90% of vacuum cleaners sold today, over 20 years after its introduction.

The Regina logo changed during the years. The first lasted from 1892 to the 1960s, and underwent revisions in both the 1970s and 1980's.

During the 1990s the Regina name went through a series of changes. It was purchased for in May 1995 by Phillips Electronics after a fierce bidding war with Bissell Inc. Then in March 1997 the Oreck Corp. took over the management from Phillips. According to Bruce Oreck, general counsel for Oreck Corp., the company planned to treat Regina much as it did its own Oreck brand--as an upper-tier line to be distributed by high-end retailers and through direct-response television. This strategy failed and in the year 2000 the Regina brand name was adopted by the Royal Corporation. They continued to make inexpensive lower-end vacuum and carpet cleaners (a combination package was available that offered a bagless upright vacuum, hand vacuum, and carpet cleaner for a low price), now with a new logo. The Regina Brand is now a "house brand" of Home Depot.

During the early 1990s before the company's demise, the dirty Peanuts character, Pig-Pen, was put on commercials for Regina. His dirt was sucked up by the Regina logo.