Cume

In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience," is a measure of the total number of unique consumers over a specified period.

The technical definition of cume is restricted by Arbitron as requiring a listener to tune in for at least five minutes.^[1]

References

1. ^ "Terms for the Trade". Arbitron. http://www.arbitron.com/radio_stations/tradeterms.htm. Retrieved 2008-06-30. 

External links

• Arbitron Ratings (official site)
• Nielsen Ratings (official site)

This broadcasting-related article is a stub. You can help Wikipedia by expanding it.v · Categories: Market research Broadcasting stubs Wikimedia Foundation. 2010. Игры ⚽ Нужно решить контрольную? Another Postcard Claude Giroux Look at other dictionaries: cume — UK US /kjuːm/ noun [C, usually singular] INFORMAL MARKETING ► CUMULATIVE AUDIENCE(Cf. ↑cumulative audience): »A cume rating is the broadcast equivalent of a newspaper s circulation …   Financial and business terms cume — s. m. 1. Ponto mais elevado; cimo; tope; alto. 2.  [Figurado] Auge; apogeu …   Dicionário da Língua Portuguesa Cume da Fajã do Belo — is a mountain on the north of the island of São Jorge Island in the Azores and is located near Ribeira Seca. Its geologic formation along with the geographic location that is in the north of the island is related with a mountain formation in the… …   Wikipedia cume-ceil — obs. f. coom ceil: see coom n.2 4 …   Useful english dictionary Cume — RadioPP Ratings measurement, the number of people who have sampled a radio station …   Audio and video glossary cume — WikiB Short for cumulative audience, a similar measurement for a newspaper or magazines circulation figures …   Audio and video glossary cume — /kju:m/ noun same as cumulative audience (informal) …   Marketing dictionary in english cüme — cuma …   Beypazari ağzindan sözcükler i-cume — i cume(n ME. pa. pple. of come v …   Useful english dictionary Ratings (broadcast) — Radio, cable and broadcast television programming measure their performance via ratings.Mechanisms for Calculating Ratings (United States)There are two companies that gather ratings for broadcast programming in the United States: * Arbitron The… …   Wikipedia 18+ © Academic, 2000-2024 Contact us: Technical Support, Advertising Dictionaries export, created on PHP, Joomla, Drupal, WordPress, MODx. Mark and share Search through all dictionaries Translate… Search Internet Share the article and excerpts Direct link … Do a right-click on the link above and select “Copy Link”