In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience," is a measure of the total number of unique consumers over a specified period.
The technical definition of cume is restricted by Arbitron as requiring a listener to tune in for at least five minutes.
- ^ "Terms for the Trade". Arbitron. http://www.arbitron.com/radio_stations/tradeterms.htm. Retrieved 2008-06-30.
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