SeatGuru

Infobox Company
company_name = TripAdvisor, LLC (formerly SeatGuru.com Inc.)
company_
company_type = LLC
foundation = October 2001
location = Charlestown, Massachusetts
industry = Travel Website
homepage = [http://www.seatguru.com www.seatguru.com]

SeatGuru.com employs a combination of detailed aircraft seat maps, in-depth reviews, and a color-coded system to identify superior and substandard airline seats. It also features icons to denote in-flight amenities and airline specific information regarding Check-in, Baggage, Unaccompanied Minors and Traveling with Infants and Pets. This blend of features and content successfully conveys highly specific seat, aircraft and airline information.

History

In October 2001 frequent flyer Matthew Daimler launched SeatGuru.com with a single interactive aircraft seating chart. Each seat is color-coded, with green being a "good seat", red being a "poor seat", and yellow being a "be aware" seat, meaning that there is some information that you should know about the seat (less legroom, etc).

Having realized the vast differences between airline seats, he was determined to build a repository of this useful information and share it with other travelers. Over twelve million unique visitors later, SeatGuru has enjoyed success and has expanded to more than 400 aircraft seat maps from 55 different airlines.

In August 2003, SeatGuru.com was incorporated in Seattle, WA, following the launch of Google's AdSense program. The AdSense advertising platform helped SeatGuru monetize its website traffic. Those funds were quickly reinvested into the business, helping to improve and grow the website. With continued growth, SeatGuru hired its first full-time employee in 2004. SeatGuru expanded its website in early 2006 to include new features such as [http://www.seatguru.com/charts/domestic_economy.php Comparison Charts] and articles such as the [http://www.seatguru.com/articles/in-seat_laptop_power.php Laptop Power Guide] while also adding helpful information and links regarding airline policies and frequent flyer programs. In February 2007, SeatGuru acquired the assets of Lovemyseat.com. In March 2007, SeatGuru was purchased by Expedia's subsidiary TripAdvisor.

Awards

• [http://www.forbes.com/2006/02/17/cz_mr_bow_travel_slide_11.html?thisSpeed=20000000?forwardName=cz_mr_bow_travel_slide Forbes Top 12 Travel Sites]
• [http://www.travelandleisure.com/articles/invoke.cfm?page=1&objectid=5D39A52C-49E9-4F87-9B60871A79A8DC01 Travel & Leisure Top 28 Travel Sites]
• [http://www.webbyawards.com/webbys/winners-2003.php?y=2003#travel Webby Awards Nominee - Travel]
• [http://www.pcmag.com/article2/0,1759,1555375,00.asp PC Magazine Top 100]
• [http://www.kiplinger.com/features/archives/2004/06/travelsites.html Kiplinger 25 Best Travel Sites]
• [http://www.time.com/time/business/article/0,8599,1222598,00.html Time 50 Coolest Websites 2006 - Travel]
• [http://picks.yahoo.com/picks/i/20021009.html Yahoo Pick of the Day]

References

* [https://www.google.com/adsense/seatguru Google AdSense Case Study]
* [http://www.seatguru.com/about.php About SeatGuru]
* [http://www.tripadvisor.com/PressCenter-i135-c1-Press_Releases.html TripAdvisor acquires SeatGuru]

External links

* [http://www.seatguru.com Seatguru.com]