International Typographic Style
- International Typographic Style
The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.
ee also
*International style (architecture)
*Helvetica
*Max Bill
*Armin Hofmann
*Josef Müller-Brockmann
*Paul Rand
*Emil Ruder
*Jan Tschichold
References
*Fiedl, Frederich, Nicholas Ott and Bernard Stein. "Typography: An Encyclopedic Survey of Type Design and Techniques Through History." Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
*Hollis, Richard. "Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965." Yale University Press: 2006. ISBN 0-300-10676-9.
*Müller-Brockmann, Josef. "Grid Systems in Graphic Design." Niggli: 1996. ISBN 3721201450.
*Ruder, Emil. "Typography." Hastings House: 191981. ISBN 0-8038-7223-2.
Gallery
External links
* [http://www.internationalposter.com/about-poster-art/international-typographic.aspx internationalposter.com - International Typographic Style]
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