- Academic detailing
Academic detailing is “
university -based educational outreach.” [ Soumerai SB, Avorn J. Principles of educational outreach ('academic detailing') to improve clinical decision making. JAMA.1990;263(4):549-56.] The process involves face-to-face education of prescribers by trainedhealth care professionals, typicallypharmacists ,physicians , ornurses . The goal of academic detailing is to change prescribing of targeteddrugs to be consistent withmedical evidence, support patient safety, and to be cost-effective medication choices. A key component of university-based academic detailing programs is that they (academic detailers, management, staff, program developers, etc.) do not have any financial links to thepharmaceutical industry . Academic detailing has been studied for over 25 years [Avorn J, Soumerai SB. Improving drug-therapy decisions through educational outreach. Arandomized controlled trial of academically based "detailing". N Engl J Med. 1983;308(24):1457-63.] and is effective at improving prescribing of targeted medications about 5% from baseline. [O'Brien MA, Rogers S, Jamtvedt G, et al. Educational outreach visits: effects on professional practice and health care outcomes. Cochrane Database Syst Rev. 2007;4:CD000409.]Many academic detailing programs exist around the world. In the
United States , university-based state programs exist inVermont [http://www.med.uvm.edu/ahec/TB1+BL.asp?SiteAreaID=290] ,Pennsylvania [http://www.rxfacts.org] , andSouth Carolina [http://www.sccp.sc.edu/SCORxE] . Programs also exist inCanada [http://www.rxfiles.ca/CADC.htm] andAustralia through theDrug and Therapeutics Information Service (DATIS).Notes
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