- Prepositional marketing
Prepositional marketing is a term used in
marketing describing the various prepositions (at, to, with) used to describe the nature and orientation of specific marketing conditions in regards to the type of approach initiated by marketers when establishing channels of communication with consumers.Example: Marketing “at” someone is orthogonal to marketing “with” someone yet similar to marketing "to". First identified during online discussion about the relationship between
Root markets and theattention economy .The term was coined by David Evans.
See also
*
The Cluetrain Manifesto
*attention economy
*Direct Marketing
*Permission marketing
*Relationship marketing
*Spamming External links
* [http://theprogressbar.com Theprogressbar]
* [http://www.sethgodin.com/ Seth Godin]
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