Scarlet (magazine)

Scarlet is a monthly women's magazine launched in November 2004 with the tag line, "the new magazine for women who get it". [ Front cover of the first issue.] Its current editor is Sarah Hedley and publisher Blaze Publishing Ltd. It is distributed UK-wide at retailers such as W H Smith, Tesco, Superdrug and Somerfield.

Intentions

Scarlet claims to empower women to lead healthier sex lives through "frank informative features that talk to the readers the way women talk to each other when men aren't around." Its erotic fiction section 'Cliterature' attempts to promote safe sex through eroticising condom use [ [http://www.scarletmagazine.co.uk/about.html Scarlet Magazine - The Official Website ] ] . It has recently launched a campaign again Fatism in the media [ [http://www.scarletmagazine.co.uk/fatism.pdf Scarlet Magazine - Fatism] ] . Scarlet has received positive reviews in UK daily newspapers The Times and The Guardian.

Criticism

Although Scarlet has been described as having "feminist stripes" it is also said to promote sex as a consumer commodity [ [http://www.thefword.org.uk/reviews/2005/01/scarlet_magazine Scarlet Magazine - The F-Word ] ] , to depict little variety in women's body shapes and to promote a pornography-influenced view of women's sexuality similar to that described in journalist Ariel Levy's book Female Chauvinist Pigs [Subtext Magazine, Issue 4] .

References