Domino (magazine)

Premier issue of Domino, in the summer of 2005

Domino was a magazine published from 2005 to 2009 by Condé Nast Publications. Domino, whose official tag line was "the guide to living with style", was said to be for the woman who “wants to have fun on the never-ending search for items for her home.” It was targeted to women with median age of 37.2 and median household income of $103,500.

On January 28, 2009, Condé Nast announced that it would cease publication of Domino and its website.^[1] In its closing web comments, the editors reported that in a down economy advertising revenues couldn't keep up with expenses.

History

Launched by Condé Nast in Spring 2005, domino was a style magazine centered on the home. In its first year, domino was honored with every media award for the best new magazine, including The Hot List Startup of the Year by Adweek, Top Launch of the Year by Media Industry Newsletter and The A-List 10 under 50 by Advertising Age. In its third year, the magazine grew to a rate base of 800K. It received two National Magazine Award nominations from the American Society of Magazine Editors (ASME). In October 2008, domino released its first book, domino: the book of decorating, published by Simon & Schuster.

Editor in Chief

The founding editor in chief of domino was Deborah Needleman. She has written on gardens and design for the New York Times; Slate, where she penned the column “The Cranky Gardener”; and House & Garden, where she was Editor-at-Large. Needleman was named a Top Talent to Watch by Women’s Wear Daily and a Circle of Excellence award winner by the International Furniture and Design Association (IFDA). She lives in Manhattan and Garrison, NY, with her husband, Jacob Weisberg (editor of Slate, an online magazine), and their two children. She left Condé Nast upon the closing of the magazine.

Domino Book of Decorating

Domino: The Book of Decorating is the first book from the creators of domino. The book was edited by Deborah Needleman, Sara Ruffin Costello and Dara Caponigro. Domino: The Book of Decorating, is a style manual that brings together inspiring^{[citation needed]} rooms, how-to advice and insiders’ secrets from today’s top^{[citation needed]} tastemakers. Going room by room, the editors illustrate how great interiors come together, tapping ideas from domino magazine and culling insights from their own experiences. In a special feature called “The Domino Effect,” editors and contributors reveal the stories behind how their own rooms came into being. With an eye to making design accessible and exciting, this book aims to demystify the decorating process.

My Deco File

My Deco File was a web-based application created by domino magazine that let users organize decorating ideas and images in one paperless space. The My Deco File application was shut down in conjunction with the end of publication of domino magazine.^[2]

With My Deco File, users could save pictures from the Web, their computer or cell phone to a personal Image Library; they could create albums called Deco Books and organize them by room, color, project, etc; and they could share their Deco Books with friends or embed them in blogs or Facebook profiles (or keep them totally private).

See also

• Lonny

References

1. ^ http://www.nytimes.com/interactive/2009/10/06/business/06adsales.html
2. ^ Dear Domino Magazine Reader, Architectural Digest. Retrieved on 2009-04-03.