Harmon R. Whittle

Harmon R. Whittle

Harmon R. Whittle was the mascot and "spokesman" for Red White & Blue Beer, in the early 1980s.

In a series of editorial-like radio commercials for the brand, Whittle delivered a down-home, accent-inflected plea on behalf of "ordinary Americans", touting Red White & Blue Beer as a goodwill measure overseas, and a sensible purchase at home during the economic recession of the time. Whatever its merits, sales of the brand climbed sixty percent after the ads appeared, and Whittle's signature in turn began to appear on the brand's packaging and promotions.

The text of one Whittle commercial was later reprinted in a review, "Ogilvy on Advertising".

External links

* [http://nickgray.net/2005/09/text-of-red-white-and-blue-beer-radio.html Text of Red, White and Blue Beer radio commercial]


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