Pro Wrestling USA

Pwcompanybox
name =Pro Wrestling USA


acronym =Pro Wrestling USA
established =1984
style =American Wrestling
location =United States (1984-1985)
founder =Jerry Jarrett
Jerry Lawler
Verne Gagne
Ole Anderson
Jim Crockett, Jr.|

Pro Wrestling USA was a professional wrestling promotion in the United States of America in the mid 1980s. It was an attempt to unify various federations, including Jim Crockett Promotions, the American Wrestling Association (AWA), and other members of the National Wrestling Alliance (NWA).

Background

By 1984, Vince McMahon had begun moves to take the World Wrestling Federation (now World Wrestling Entertainment [WWE] ) national, and bought out Georgia Championship Wrestling. This was in total disregard to the National Wrestling Alliance (NWA) and its territory system. Vince now had the national TBS timeslot. Despite this move being unsuccessful, McMahon was also able to air the historic "War to Settle the Score" and "Brawl to End it All" wrestling cards on MTV; in addition, McMahon also still had the most recognized wrestler in the industry, Hulk Hogan. In a bid to counter the new threat, various promoters across America decided to co-promote wrestling shows.

First attempt

Jerry Lawler, Jerry Jarrett (later one of the promoters behind Total Nonstop Action Wrestling [TNA] ), Verne Gagne of the AWA, the Continental Wrestling Association (CWA), Ole Anderson of GCW, Jim Crockett Promotions, and other NWA promoters got together to co-promote wrestling shows nationally. This joint venture became known as Pro Wrestling USA.

This loose alliance of promoters from across America was to serve as a national federation. Pro Wrestling USA shows could boast, for example, an AWA and NWA World Title match on the same card.

While, at the behest of Jerry Lawler and Jerry Jarrett, the first show took place in Memphis, Tennessee, Pro Wrestling USA shows were promoted across the member's territories. Further, many Pro Wrestling USA shows were taped in East Rutherford, New Jersey, in the heart of the former WWF territory. This was a serious attempt to undermine the WWF, in its home turf, at a moment of financial weakness.

The peak of Pro Wrestling USA came at "SuperClash", in Chicago. Over 21,000 people filed into Comiskey Park on September 28, 1985. The card for the show was headlined by Ric Flair vs. Magnum T.A. for the NWA World Heavyweight Championship, and Rick Martel vs. Stan Hansen for the AWA World Heavyweight Championship.

The arrangement, however, would only remain in existence for a few more months, as arguments between promoters, primarily Gagne and Crockett, severed the ties. Crockett opted to leave the group, and within months, the Pro Wrestling USA shows were simply repackaged AWA programs.

econd attempt

In 1988, three of the Pro Wrestling USA promotions made a second attempt to co-promote. This second attempt would be made between Fritz Von Erich's World Class Championship Wrestling (WCCW, a Texas-based territory), Jerry Jarrett's Continental Wrestling Association (CWA, based out of Memphis), and Verne Gagne's American Wrestling Association (AWA, based out of Minneapolis, Minnesota).

Under the arrangement, Jerry Lawler, a wrestler for the CWA, won the AWA World Championship. Lawler would defend the title against WCCW's Terry Taylor. Lawler then began a feud with WCCW's World Champion, Kerry Von Erich. The payoff match happened at a joint pay-per-view, in Chicago, Illinois, named AWA SuperClash III, on December 13, 1988. It would be the AWA's only pay per view, as SuperClash I, II, and IV weren't pay-per-views. Also on the card was David McLane's Powerful Women of Wrestling (POWW) Lingerie Street Fight Battle Royal.

By this time, the WWF had firmly been established as a national promotion, and Jim Crockett Promotions had bought out many NWA territories and also gone national, and was being sold to Ted Turner as World Championship Wrestling (WCW). SuperClash III did a fraction of the buy-rate an equivalent WWF or Crockett/WCW pay-per-view would have done (Where NWA's Starrcade '88 did a 1.8, SuperClash III did a .5). While AWA placed the official attendance at 1,672, many suspect that only a fraction of this number (1,000 or less) attended the Chicago Pavilion.

The show saw a Unified World Champion crowned after Lawler defeated Von Erich, though this title seemed to be purely symbolic, a lesser unified version of the All Japan Triple Crown.

The numbers Gagne gave the other promoters were drastically different from those he told the general public. This led the WCCW, and the CWA to feel short changed, accusing Gagne of lying to them about the show's revenues. As a result of Gagne's apparent deception, Lawler refused to defend Gagne's AWA title for the AWA promotion. The merged promotions quickly disbanded. Lawler kept the AWA Championship belt for himself, and the AWA International Television Championship belt was used to symbolize the AWA title until Gagne could have a new belt made.

After Pro Wrestling USA

WCCW, which was depending on a strong buy-rate for SuperClash III to survive at this point, ended up insolvent. Briefly, there was an official union of some of the promotions who co-promoted SuperClash III. WCCW merged with Jarrett's CWA, to eventually form the United States Wrestling Association (USWA), again an attempt to create a third national promotion behind Jim Crockett Promotions/WCW and the WWF. However once again the union was short lived, and WCCW withdrew from the USWA and soon went out of business. Jarrett's USWA remained a major independent promotion for the next decade, but never achieved the national success intended by the CWA/WCCW merger.

The 1988 union of the AWA, CWA, and WCCW was not known as Pro Wrestling USA, and their shows were just advertised as cross-promotional events.