Busch Beer

Busch Beer (originally known as Busch Bavarian Beer) was introduced in 1955 by St. Louis, Missouri-based Anheuser-Busch, and was distributed mainly in the Midwestern and Southeastern parts of the United States during its early years. When it went national in 1979, the word "Bavarian" was permanently dropped from its name, making it known as the current name of Busch Beer. In the late 1980s, Busch Light was introduced to the public, and in 1994, a non-alcoholic version, Busch NA, made its appearance along with Busch Ice. Today, Busch Beer is best known for its "Head For the Mountains" slogan, used since the late 1970s.

Busch beer used to be a major NASCAR sponsor (NASCAR Busch Series). It was the primary sponsor of the second tier Grand National series which was called the Busch Grand National series for 26 years before Nationwide acquired the full sponsorship rights for the 2008 season. After the retirement of "Winston Cup" in favor "Nextel Cup", Busch became the oldest existing name for a cup series.

Busch Beer is a typical American lager and a "sub-premium" beer according to the standard of price: it is cheaper than Budweiser and Coors. It also has a lower alcohol content (4.60% ABV). Busch is comparable (in terms of price) to the likes of Keystone, Pabst Blue Ribbon, Miller High Life and Milwaukee's Best, against which it competes. Frequently reported characteristics include pronounced hoppiness and malt flavor, and notes described as "grass" or "hay." Some customers prefer its dryness to the parent firm's sweeter premium products. [http://beeradvocate.com/beer/profile/29/670]