Freehold Raceway Mall

infobox shopping mall
shopping_mall_name = Freehold Raceway Mall


caption =
location = Freehold, New Jersey, USA
coordinates = coord|40.2521|-74.2946|display=inline,title
hours = Monday to Saturday 10am to 9:30pm, Sunday 11am to 7pm
opening_date = 1990
developer= Wilmorite
owner = The Macerich Company
number_of_stores = 225
number_of_anchors = 5
floor_area = convert|1594888|sqft|m2|0
parking = Lighted Lot
floors = 2, some anchors have 3
website = [http://www.freeholdracewaymall.com/]

Freehold Raceway Mall is a super-regional mall in Freehold, New Jersey, United States. The mall's anchor stores are J.C. Penney, Lord & Taylor, Macy's, Nordstrom and Sears. The mall is managed by The Macerich Company and has convert|1594888|sqft|m2|0 of gross leasable area, [ [http://investing.macerich.com/phoenix.zhtml?c=80539&p=irol-newsArticle_Print&ID=657356&highlight= Macerich Announces $2.333 Billion Agreement to Acquire Wilmorite] , accessed July 26, 2006] [ [http://www.icsc.org/apps/dmmdisp.php?dispid=NJ0009 International Council of Shopping Centers: Freehold Raceway Mall] , accessed September 21, 2006] making it the third largest of all shopping malls in New Jersey). An outdoor lifestyle addition, begun in January 2007, added convert|100000|sqft|m2|-4 of additional retail space.

History

The Freehold Raceway Mall was built across the street from the Freehold Raceway on land used for stables. The stables are still there, connected by a small bridge over Route 9, but they can only be accessed via mall entrance road. In preparation for the mall's opening, the Freehold Circle was eliminated and rebuilt into an at-grade intersection with traffic lights and jughandles. A traffic light and jughandle for the mall entrance road from Route 9 was also constructed due south of the intersection of US Route 9 and Business Route 33.

The fully-enclosed mall originally opened in 1990 with two anchors: Sears and Lord & Taylor (originally planned to be Hahne's, but the company went out of business), with construction already underway on JCPenney which later opened in 1991 and Nordstrom, which later opened in 1992. A fifth anchor, Macy's, was added in 1998 (on a pad originally planned for Stern's and later for Abraham & Straus).

When the mall first opened, it was barely getting by, almost deemed a dead mall. Vacancies were imminent, and many of the spaces were filled with non-traditional mall tennants, such as municipal services. Local photography clubs displayed their photos on the mall's empty walls, while other areas sported photos of the raceway and the fire that occurred in 1984. Many blamed the fact that it was far from roads and hidden behind trees. The only evidence of the mall from Route 9 was the monument sign approaching the mall entrance, as the satellite big box stores were not yet built. Customers could also easily travel to the nearby Monmouth Mall, Seaview Square Mall, Brunswick Square Mall, or the Manalapan Mall, which was, ironically, closed a few years later due to the eventual success of the Freehold Raceway Mall that soon followed. Once Nordstrom opened, Freehold Raceway Mall now had a store that was sure to be a success due to the fact there was not another Nordstrom around for 30 miles. The crowds eventually came and the vacancy rate at the mall significantly dropped.

Shopping hours at the Freehold Raceway Mall are from ten in the morning to nine- thirty in the evening on Mondays until Saturdays. Sunday hours are from eleven in the morning to seven in the evening. It is located at the intersection of US Route 9, Business Route 33 and County Route 537 in Freehold.

Anchors

*JCPenney (148,000 sq. ft) 2 floors
*Lord & Taylor (100,000 sq. ft) 2 floors
*Macy's (240,000 sq. ft) 3 floors
*Nordstrom (163,000 sq. ft) 3 floors
*Sears (144,891 sq. ft) 2 floors

Expansion and Renovation

The Freehold Raceway Mall was expanded in 2007, and construction began in January. The expansion has taken up the space between JCPenney and Sears in the upper floor parking lot near Johnny Rockets. An interesting feature of the expansion is the fact that it is completely open-air, making the Freehold Raceway Mall the only mall in New Jersey to have both an indoor and outdoor shopping area.

The addition includes a strip of outdoor stores along the J.C. Penney side of the mall, occupied by 13 to 15 stores, a convert|25150|sqft|m2|0|sing=on Borders, two restaurants, a promenade, an area for community events and a valet parking station. A P.F. Chang's China Bistro was built adjacent to the addition, but is free-standing (the mall lists the grassy spot next to P. F. Chang's China Bistro as being vacant), while a Cheesecake Factory occupies a corner space in the main structure.

Next to the promenade's Coldwater Creek store, a new 4,375 square foot Bath & Body Works will open. Next to the Bath & Body Works, will be a 8,333 square foot Urban Outfitters. Both stores are currently vacant. There are also talks about Chevy's Fresh Mex opening up in the vacant spot next to P.F. Chang's.

In April 2007, the mall's first renovation project was underway. The renovation replaced the flooring, changing the brown and green tile to a beige stone tile, it replaced the green paint on the ceilings and ironwork with a more beige/earthtone, the brass rails were replaced in favor of wooden rails, new lighting under the skylights and along/under the columns was added, the globe lighting along the skylights, pillars and ironwork was replaced, a new escalator next to Sears was added, soft, carpeted seating areas were added and the large center court fountain was replaced with a smaller fountain, soft seating area and Starbuck's kiosk. [http://www.app.com/apps/pbcs.dll/article?AID=/20070511/BUSINESS/705110374/1003]

Two new parking lots were built on site to replace those that were lost; along the Raceway Mall Drive entrance and on the opposite side of the ring road next to Nordstrom.

The completed outdoor expansion opened for the general public on November 9, 2007 at 10:00 AM and the majority of the renovation was completed by the 2007 holiday season. The new spherical sculpture fountain and the replacement of the brass rails brought about an end to the renovations in February 2008. [http://www.freeholdracewaymall.com/redevelopment/freeholdracewaymall/pdf/Top-RequestedFashionRetailersCompleteExpansionLineup.pdf (Article)]

Large Scale Stores

*Borders convert|25899|sqft|m2|abbr=on
*The Cheesecake Factory convert|10300|sqft|m2|abbr=on
*P.F. Chang's China Bistroconvert|7389|sqft|m2|abbr=on
*Express convert|10676|sqft|m2|abbr=on
*Coach convert|9236|sqft|m2|abbr=on
*Ruehl No.925 convert|8705|sqft|m2|abbr=on
*Abercrombie & Fitch convert|9052|sqft|m2|abbr=on
*Old Navy convert|15195|sqft|m2|abbr=on
*The Gap convert|11876|sqft|m2|abbr=on
*Banana Republic convert|8456|sqft|m2|abbr=on
*Victoria's Secret convert|7248|sqft|m2|abbr=on
*FYE convert|9468|sqft|m2|abbr=on
*Charlotte Russe convert|10151|sqft|m2|abbr=on

Coming Soon

*J. Crew
*Shrimp Market
*aerie
*Tilly's
*Chelsea Taylor
*Spring

References

External links

* [http://www.freeholdracewaymall.com/ Freehold Raceway Mall]
* [http://www.icsc.org/apps/dmmdisp.php?dispid=NJ0009 International Council of Shopping Centers: Freehold Raceway Mall]