Grassroots

Grassroots

:"For other meanings, see Grass roots (disambiguation)."

A grassroots movement (often referenced in the context of a political movement) is one driven by the constituents of a community. The term implies that the creation of the movement and the group supporting it is natural and spontaneous, highlighting the differences between this and a movement that is orchestrated by traditional power structures. Often, grassroots movements are at the local level, as many volunteers in the community give their time to support the local party, which can lead to helping the national party. For instance, a grassroots movement can lead to significant voter registration for a political party, which in turn helps the state and national parties.

Technique

Grassroots organize and lobby through procedures including:
* hosting house meetings or parties
* having larger meetings—AGMs
* putting up posters
* talking with pedestrians on the street (often involving informational clipboards)
* gathering signatures for petitions
* setting up information tables
* raising money from many small donors for political advertising or campaigns
* organizing large demonstrations
* asking individuals to submit opinions to media outlets and government officials
* holding get out the vote activities, which include the practices of reminding people to vote and transporting them to polling places.

Origins

In the United States, the first use of the phrase "grassroots and boots" is thought to have been coined by Senator Albert Jeremiah Beveridge of Indiana, who said of the Progressive Party in 1912, "This party has come from the grass roots. It has grown from the soil of people's hard necessities." Courtesy: Eigen's Political & Historical Quotations cite web|url=http://www.politicalquotes.org/quotedisplay.aspx?DocID=12869 |title=Beveridge, Albert J.|date= 2006-05-20 ]

Faking a grassroots movement is known as astroturfing. Astroturfing, as the name suggests, is named after AstroTurf, a brand of artificial grass. Astroturfing means to mimic a grassroots movement, with the powerful lobbyists behind the movement hiding their agenda by pretending to be individuals voicing their opinions. The term has incorporated itself into common speech. cite news |author=Walter Truett Anderson |title=Astroturf -- The Big Business of Fake Grassroots Politics |url=http://www.pacificnews.org/jinn/stories/2.01/960105-astroturf.html |date=01-05-96 ]

See also

* Grassroots democracy
* List of grassroots organizations
* Public Relations
* Astroturfing

References

External links

* [http://www.gcastrategies.com/books_articles/article_003_ps.php "Community Support - A Strategic Plan to Turn Out the Troops, by Debra Stein"]
* [http://vcn.bc.ca/citizens-handbook/ The Citizen's Handbook] (guides to grassroots/community organizing)


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Look at other dictionaries:

  • Grassroots — (literalmente del inglés «raíces del césped», entendible como «de raíz», «auténtico» o «con base social») es una forma de asociación, constituido por los miembros de una comunidad. Implica que la creación del movimiento y el apoyo del grupo es… …   Wikipedia Español

  • grassroots — Ⅰ. grassroots UK US /ˈɡrɑːsruːts/ US  /ˈɡræsruːts/ noun ► ordinary people in a society or organization, rather than the leaders: » The party s leaders are in danger of losing touch with its grassroots. »Organizational change needs to come from… …   Financial and business terms

  • Grassroots — Grassroots: Grassroots (альбом) сингл; Grassroots (движение) политический термин. Список значений слова или словосочетания со ссылкам …   Википедия

  • Grassroots — (englisch für Graswurzeln) steht für: The Grass Roots, eine US amerikanische Band Graswurzelbewegung zur Bezeichnung einer Initiative aus der Bevölkerung heraus Diese Seite ist eine Begriffsklärung …   Deutsch Wikipedia

  • grassroots — also grassroot adjective Date: 1907 1. basic, fundamental < the grassroots factor in deciding to buy a house > 2. being, originating, or operating in or at the grass roots < a grassroots organization > < grassroots political support > 3. not… …   New Collegiate Dictionary

  • grassroots — 1. n. the common people, especially rural people. □ We really haven’t heard anything from the grassroots yet. □ The grassroots isn’t organized on most issues. 2. mod. having to do with or originating with the common people. □ A grassroots… …   Dictionary of American slang and colloquial expressions

  • grassroots — adjective 1. fundamental (Freq. 1) the grassroots factor in making the decision • Similar to: ↑basic 2. of or involving the common people as constituting a fundamental political and economic group a grassroots movement for nuclear disarmament •… …   Useful english dictionary

  • grassroots — /grasˈruts / (say grahs roohts), /ˈgrasruts / (say grahsroohts) plural noun 1. the basic essentials or foundation. –adjective 2. relating to, close to, or emerging spontaneously from the people: a grassroots political movement. –grassroot,… …   Australian-English dictionary

  • grassroots — grass roots pl.n. (used with a sing. or pl. verb) 1. People or society at a local level rather than at the center of major political activity. Often used with the. 2. The groundwork or source of something.   grassʹ rootsʹ (grăsʹro͞otsʹ, ro͝otsʹ)… …   Universalium

  • grassroots — adjective Of, or relating to people or society at the local level; of the grass roots …   Wiktionary

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