Eight Magic Words

Eight Magic Words

The Eight Magic Words cannot be used in issue advertisements in the United States. The Eight Magic Words are forbidden from use to reduce political slander from directly influencing voting, and to reduce the direct involvement in campaigns by political parties and other independent groups.

The eight magic words are "vote for," "elect," "support", "cast your ballot for", "Smith for Congress", "vote against", "defeat", "reject", or any variations thereof. These words directly advocate support or rejection of a specific candidate, and are therefore forbidden per the 1976 Supreme Court decision "Buckley v. Valeo".

However, an ad could go something like this: "John Smith is an honest man who stands up for the people. Bill Jones is a chronic liar who's taken money from special interests and advocated cutting Social Security. Call Bill Jones and tell him how you feel about this."

External links

*http://www.annenbergpublicpolicycenter.org/issueads/issues.htm


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