- Union 76
Union 76 (now 76) is a chain of
gas stations located within the United States. The Union 76 brand is owned by ConocoPhillips. Union Oil Company of California, dba Unocal, the original owner and creator of the Union 76 brand merged with Chevron Corporationin 2005.
In 1997, Unocal sold its western United States refining and marketing operations and the rights to the Union 76 brand for use in refining and marketing operations to
Tosco Corporation. Tosco has since been purchased by Phillips Petroleum, which merged with Conoco to form ConocoPhillips. Unocal continued to own the "76" trademark for use in its operations, with the exception of the divested Refining and Marketing business. On August 10, 2005, Unocal Corporation and Union Oil Company of California were acquired and merged into a subsidiary of Chevron Corporation.
Unlike many other petroleum companies, Union 76 uses
ethanolinstead of MTBEas an oxygenatein their gasoline.
76, Conoco, and Phillips 66 market their brand of gasoline under the brand name PROclean. The previous brand name for their gasoline was Propower, 76 gasoline stopped being marketed under this name after the termination of the commercial relationship between
NASCARand 76. As of October 2004, PROclean brand fuel was included onto the list of fuels recognized as " [http://www.toptiergas.com/retailers.html Top Tier] ".
In the 1970s and 1980s, the company used the slogan "Go With the Spirit...the
Spirit of '76." This has been shortened to "Get the Spirit".
The orange ball
Union 76 signs are orange balls with '76' written in blue on them. Many stations had the 76 ball rotate when the signs were lit up. The first such sign was designed in 1962 by advertising creative director
Ray Pedersenfor the Seattle World's Fair.
In 2005, new corporate owners
ConocoPhillipsbegan a rebranding campaign to unify the design elements of each of the merged brands (76, Phillips, and Conoco). As a part of this rebranding, there was an initial decision to pull down all the Orange Ball signs and replace them with monument-style signs in the red and blue color scheme. In response to overwhelming negative publicity generated by a grassroots Save The 76 Ball campaign, ConocoPhillips backtracked on this decision in January 2007, agreeing to donate several of the classic orange 76 balls to museums and to erect approximately 100 spheres in the new red and blue color scheme.
The Union 76 ball is a very popular logo in the "Cult Style" of European
car tuning(especially on VW Golf Mk 1 GTIs due to the debut year of 1976), and is also used on many clothing items in Japanas of 2005.
Several large Union 76 balls are located at the
Daytona International Speedway. They were used as scoring points, had portholes, and were capable of holding a few people inside. One of these "balls" was given to the owner of Brumos Motor Cars in Jacksonville, FL, and now sits atop a building on the premises.
The Union 76 ball is also a landmark at
Dodger Stadiumin Los Angeles, where the only gas station on the premises of a major league ballpark is visible from the park beyond the outfield stands.
Jack in the Boxrestaurants created their well-known 'Jack's Head' promotional radio antenna toppers, the orange 76 ball invented the concept. Beginning in 1967, tens of millions were made and distributed by Union 76. These were extremely popular, primarily in the Greater Los Angeles area, where they are still seen.
* Union Oil Company of California
List of automotive fuel brands
* [http://www.savethe76ball.com Save the 76 Ball campaign]
* [http://p66conoco76.conocophillips.com/ 76 Web Site]
* [http://news.bbc.co.uk/2/hi/americas/4735280.stm Can we have our balls back, please?]
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