Peugeot 308

Infobox Automobile


name = Peugeot 308
manufacturer = Peugeot
parent_company = PSA Peugeot Citroën
aka =
production = 2007–present
assembly =
predecessor = Peugeot 307
successor =
class = Small family car
body_style =
layout = FF layout
platform =
engine =
transmission =
wheelbase = Auto mm|2610|1Cite web|url=http://www.autocar.co.uk/CarReviews/RoadTestsData/Peugeot-308-1.6-VTi-120-Sport/228622/|title=Peugeot 308|accessdate=2007-11-17|work=autocar.co.uk]
length = Auto mm|4276|1
width = Auto mm|1815|1
height = Auto mm|1498|1
weight =
fuel_capacity =
related = Peugeot 307
Citroën C4
designer =The Peugeot 308 is a small family car produced by the French car manufacturer PSA. It was unveiled on June 5, 2007 and is the first car of the 008 generation of Peugeot models.

Loosely intended as the replacement for the Peugeot 307, the new vehicle was based upon the old 307's chassis, while having a different bodywork and being slightly longer and wider. Coefficient of drag:0.29 .

The 308 aims to recapture the fun associated with the Peugeot 306 and build on those strengths whilst focusing on quality and safety which are at significantly higher levels than the outgoing 307.

EURO NCAP Rating - 5 STAR

The Peugeot 308 currently holds the world record of the most fuel efficient mainstream car, averaging L100km|3.13 over a distance of convert|14580|km|mi. [ [http://www.peugeot.com.au/PEUGEOT/AU/me.get?site.sectionshow&FFFF2391 Peugeot 308 Fuel Economy World Records] ]

Pre-launch

In the United Kingdom (a major market for Peugeot), television adverts aired with the slogan "the drive of your life". The development code for the car was "Project T7"Fact|date=April 2008.

The pictures set for official unveiling were leaked on May 31, 2007, a week ahead of schedule. Sales began in September 2007.

Body styles

A 2+2 coupé concept car development of the 308, the Peugeot 308 RC Z, was presented by Peugeot at the 2007 Frankfurt Motor Show. This coupé concept is 18 cm lower than the standard car. It has similar proportions to the Audi TT. The final production model as well as its name will be unveiled at the 2009 Frankfurt Motor Show, i.e. two years after the concept car was first presented to the public and will then go on sale in the spring of 2010.

A station wagon concept version of the 308, the Peugeot 308 SW Prologue, was also unveiled at the 2007 Frankfurt Motor Show. In February 2008 the production version was announced, to go on sale in the UK in June that year. The finished product went on show at the 78th International Geneva Motor Show in March 2008. The 308 Touring is available now in a 5 or 7 seat version. First displayed at the Melbourne Motor Show in Australia.

A cabriolet with a retractable hardtop, the 308 CC, has been presented to replace the Peugeot 307 CC. Cost is predicted to be around £20,000, to compare with other small executive coupés.

A new body style of the 308 will be a SUV or a MPV named 3008 to fight the Renault Koleos, Renault Scenic, Citroën C4 Picasso, and the Volkswagen Tiguan and Touran

Market positioning

In the UK, the basic 308 1.4 litre 3-door hatchback is expected to retail at around £12,000 — a similar price to the equivalent 307 that it replaces. It is cheaper than the Honda Civic, similarly priced to the Volkswagen Golf, but slightly more expensive than the Ford Focus and Vauxhall Astra.

Hybrid diesel-electric powertrain

Robert Bosch GmbH is supplying hybrid diesel-electric technology to Peugeot 308. [ [http://www.autonews.com/apps/pbcs.dll/article?AID=/20070612/ANE01/70612004/1116 Bosch says it has contract for diesel-hybrid parts - Automotive News Europe ] ] A prototype 308 equipped with this technology was displayed in the Frankfurt car show '07.

References

External links

* [http://www.peugeot.com/en/products/cars/peugeot-308.aspx Official Peugeot 308 page]
* Xelopolis - discussion of the possible [http://www.xelopolis.com/Xdossiers/dossier_587_peugeot+308+disponible+2007+.html Peugeot 308 hatchback (with artist's renderings)] and [http://www.xelopolis.com/Xdossiers/dossier_861_peugeot+308+cc+2009.html Peugeot 308 (CC) coupé convertible]