Movieshack

Movieshack
Movieshack logo.png

Movieshack is an online DVD rental company in New Zealand. Based in Auckland, it was launched on 28 June 2004 and introduced commercial online DVD rentals to New Zealand. The company was founded (anecdotally, from a bedroom) by brothers James and Nick MacAvoy, who created the customised software systems and website.[1]

A January 2007 story in The Herald on Sunday estimated the New Zealand online DVD rental market at 15000 subscribers, with the implication that Movieshack was currently the smallest of the three companies.[2].

In June 2008, the company announced a merger with former competitors Fatso and DVD Unlimited.[3] Screen Enterprises Limited was formed by merging the businesses of DVD Unlimited, Fatso and Movie Shack. According to the 2008 SKY Network Television annual report, the three firms were all struggling with the business model that has "yet to be accepted in New Zealand". SKY Network Television owns 51% of Screen Enterprises Limited and as such all subscribers are consolidated into SKY’s results.

Movieshack is planned to complete the switch-over of its services in November 2008, when it will switch it members to the new service which will operate under the Fatso name.

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