Sealtest Dairy

Sealtest Dairy

Sealtest Dairy was a division of National Dairy Products Corporation of Delaware. The brand name was later acquired by Ault Foods of Toronto, Ontario and used in dairy products sold in Canada. Sealtest plant in Toronto took over operations of local dairy company Silverwood Dairy in the 1980s. Sealtest brand is now licensed by Natrel.

Products

* Milk
* Cream

History

Sealtest used to have its own milk and Ice Cream (Parlour) but those 2 are now owned by Parmalat and Nestlé, respectively. Sealtest also sponsored an ice cream store at the Magic Kingdom at Walt Disney World in Florida named Sealtest Ice Cream Parlor and Sealtest Ice Cream Wagon. [ [http://wdwhistory.com/FindFile.Ashx?/Magic_Kingdom/Main_Street_USA/Sealtest_Ice_Cream_Wagon/ Sealtest Ice Cream Parlor at Walt Disney World - WDWHistory.com ] ] At one time, agency of record, Young & Rubicam wanted to reintroduce the brand as "Now with Natural Vanilla." Consumers responded they believed the brand to be "all natural" already and the effort to increase brand spending was deep sixed before it went to market.

ee also

* Parmalat Canada
** Beatrice Foods Canada Ltd.
** Ault Foods
** Silverwood Dairy

References

* [http://www.business.com/directory/food_and_beverage/dairy_producers/milk/ault_foods_limited/ Ault Foods]


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