Starbar

Starbar was Cadbury's first real attempt to establish a competitor for Mars' Marathon / Snickers bar. Initially popular in the mid-1970s, the Starbar largely exists due to a small but loyal fanbase, as the product has not been advertised or promoted for years. In the mid-70s Starbar was called Nunch, and its TV advertisement featured a dark-haired woman walking alongside a white horse which was pulling a barge down a canal. Nunch was rebranded Nudge and in the 1980s it briefly became "peanut Boost," only to return to Starbar as popularity of the Boost bar waned.

In May 2006, Moro Peanut was launched in Ireland only, with the words "Formerly Starbar" displayed prominently on the label. The range is most commonly seen in small independent stores, and is most popular in Ireland.

This product is also sold in Canada and Germany under the name 'Wunderbar'.

External links

* [http://tv.cream.org/specialassignments/bestbefore/arksweet.htm TV Cream's historical sweets page]