- Jaguar X-Type
|| (2003 – present)
-ales & Future
Despite the X-Type competing in the growing compact executive sector, sales never met expectations of 100,000 annually, peaking at 50,000 in 2003. In the United States, the car's primary market, sales dropped from 21,542 in 2004 to 10,941 in 2005. In the same year, Audi sold 48,922 A4s, BMW sold 106,950 3 series and Mercedes-Benz sold 60,658 C-Classes. Despite this, the X-Type has been Jaguar's bestselling model since its introduction.
Due to poor sales and reduced profit margins, stemming partly from a weaker United States dollar; Jaguar ceased sales of the X-Type in North America in late 2007.
The current facelifted model is expected to continue through to the 2010 model year in its remaining markets, and will be replaced by an all-new model. It emerged in early 2008 that despite management denials at the time, the slow-selling X-Type “was essentially designed in Detroit and presented as close to a "fait accompli" to reluctant designers and engineers at Jaguar's Whitley design centre, near the Midlands city of Coventry”. [ Jaguar ‘entirely relaxed’ about Tata takeover, FT.com,
28 January 2008 , [http://www.ft.com/cms/s/0/4b662140-cd41-11dc-9b2b-000077b07658.html] , accessed3 August 2008 ]References
External Links
* [http://www.jaguar.co.uk/uk/en/x-type/highlights/highlights/introduction.htm Jaguar X-Type Official UK Page]
* [http://www.x-type.org.uk/ X-Type UK Owners Forum]
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