Advertising Standards Board Of Finance
- Advertising Standards Board Of Finance
The Advertising Standards Board Of Finance (ASBOF) collects a voluntary levy on advertising costs to fund the Advertising Standards Authority (ASA). Typically, the levy is 0.1% on non-broadcast costs (e.g. 0.1% of the cost of placing a newspaper advertisement), and 0.2% of the cost of a Mailsort contract. ASBOF collects the levy and then passes the funds on to the ASA to ensure that the ASA are unaware of who has contributed to its funding. This avoids the question of money influencing the ASA's decision in its rulings.
Payment of the ASBOF levy is optional and voluntary. Organisations may find they have to 'opt out' rather than 'opt in' as the levy is often applied automatically.
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