- Orient Watch
The Orient Watch Company Limited (オリエント時計株式会社) is a
Japan esewatch company, established in1950 .The Orient Watch company traces its roots back to 1901 and the horological marketing of its founder, Shogoro Yoshida, in Tokyo. For many years, Orient was number three in the Japanese watchmaking triumvirate of
Seiko , Citizen, and Orient. However,Casio , riding on the heels of the quartz revolution begun by Seiko in 1969, quickly supplanted Orient with watches that were marketed primarily in the United States, but which were also popular in Japan and Asian markets. Nevertheless, Orient stayed the course with a conservative design philosophy and a marketing strategy that has largely ignored the US in favor of Japan and other Pacific rim countries, the Middle East, Russia, and South America.Today, Orient has manufacturing facilities in Japan, Singapore, and Brazil, and offers a wide range of watch designs and styles, including mechanical, quartz, and light powered (similar to Citizen’s Eco-Drive line).
Seiko Epson now owns a controlling interest (52%) in Orient.In
1985 Orient and Seiko established a joint factory. Orient produces a wide range of automatic and quartz watches ranging in price from reasonably inexpensive (about 50USD / 30euro ) to very expensive (7000USD ).As of 2006, Orient Watch has the largest Japanese mechanical movement production exceeding Seiko's and Citizens combined production figures. Through large scale production, the value offered by their watches are considered one of the best in the industry. Orient Star and Orient Star Royal are the middle and high-end brands, with the Royal Orient being their flagship line.
The product-quality varies with accordance to the product-line and pricing-scheme. Do note the different targeted consumer range e.g China Domestic Market, Japan Domestic Market and OEMs (Europeans companies included).
External links
* [http://www.orient-watch.com Orient Watch Co. Ltd.]
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