Rapala

:"For the butterfly genus, see "Rapala (butterfly).

Rapala is the world's largest manufacturer of fishing lures and other fishing related products. It was established in Finland. Their most popular product is a balsa wood minnow imitation lure named the Original Floater.

Rapala sells over 20 million lures each year, in 140 different countries. Two-hundred forty-two all-time world-record fish were set on Rapala lures, and 15 new records in 2005. It is also the only fishing lure manufacturer that mass produces balsa wood lures.

Company timeline

1936- First lure carved out of cork by Lauri Rapala
1959- Normark established, begins distributing Rapala lures in U.S.
1962- Life magazine publishes article on Rapala
1964- Fish 'N Fillet Knife introduced
1974- Jointed Floater put on market
1982- Shad Rap brought to market
1998- Normark Corporation goes public

Lures and products

Some top-running lures (3 feet or shallower) that they make include Skitter Pop, Skitter Prop, Skitter Walk, Jigging Shad Rap and Jigging Rap.

Some Medium diving (about 3-10 feet) lures include Original Floater, Twitchin' Rap, Long Cast Minnow, CountDown, X-Rap, Shallow Shad Rap, Husky Jerk, X-Rap Jointed Shad, X-Rap 14, Rattlin' Rapala, Jointed Shad Rap, Shad Rap, Dives-to Series, Sure Set Series, Super Shad Rap, Glass Fat Rap, Dives-to Flat, and Fat Rap.

Some Deep diving Lures (10 feet or deeper) include Magnums, Down Deep Husky Jerk, Saltwater Sliver, X-Rap Magnum 30, and Deep Tail Dancer.

Other Rapala products include crankbaits, jigging lures, lipless crankbaits, surface poppers, fillet knives, fishing rods, reels, and various fishing tool

External links

* [http://www.rapala.com Rapala web site]

ources

* [http://www.rapala.com Rapala website]