Rothmans International plc

Rothmans International plc

Rothmans International plc. was a British tobacco manufacturer, which was merged into British American Tobacco in 1998. Its brands included Rothmans and Dunhill. Its international headquarters were in Hill Street, London, England and its international operations were run from Denham Place, Denham Village in Buckinghamshire, England.

ponsorship of motorsports

Rothmans was an active promoter of motorsports, principally in Europe, yet in world championships series.

From 1982 onwards, Rothmans supported the factory Porsche effort, winning the 1982 24 Hours of Le Mans 1-2-3 with their Porsche 956. Rothmans-Porsche also won the World Sportscar Championship, many other races and later Le Mans events in the 1980s, until the team officially pulled out of the championship in 1987. Rothmans sponsorship also extended to rallying, where they sponsored Walter Röhrl's 1982 World Rally Championship-winning Opel Ascona 400 and then the winning Porsche team at the 1986 Paris-Dakar rally. When the Porsche involvement ended at the end of the Group B days, Rothmans transferred its association to Subaru, run by David Richards' Prodrive team. Coincidentally, Richards had run the Porsche rallying team and was sponsored by Rothmans when he was co-driving Ari Vatanen to his privateer 1981 World Drivers' Championship success aboard the Ford Escort RS1800. The association with Prodrive would last until 1992, when their sponsorship was replaced by sister brand State Express 555.

Between 1985 to 1993 Grand Prix motorcycle racing, Rothmans supported the works Honda team. Rothmans then transferred their association to Williams F1 during the World Championship until 1998, when sponsorship was transferred to Winfield, another sister brand.

Timeline

*1890 A tobacco company is founded by Louis Rothman.
*1900 Rothman opens a showroom in Pall Mall.
*1905 King Edward VII grants Rothmans a royal warrant.
*1929 Rothmans is traded on the stock market.
*1954 Rembrandt Tobacco Company acquires controlling interest in Rothmans.
*1958 Rembrandt acquires Carreras Ltd.
*1967 Carreras acquires 51% stake in Alfred Dunhill.
*1972 Rothmans provides corporate financial support for the British olympic team.
*1976 Rothmans provides corporate financial support for the inaugural Hong Kong Sevens.
*1988 David Montagu, 4th Baron Swaythling becomes Chairman and Chief Executive.
*January 1996 Rembrandt Group and Richemont merge their tobacco business under the Rothmans International name.
*1999 Rothmans merges with British American Tobacco.

External links

* [http://www.fundinguniverse.com/company-histories/Rothmans-UK-Holdings-Limited-Company-History.html] — Company history
* [http://www.springbokradio.com/ADSROTHMANS.html] - South African 1979 Radio Commercial


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