Better Do Better

Infobox Single
Name = Better Do Better

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Artist = Hard-Fi
from Album = Stars of CCTV
Released = April 10, 2006
Format = CD, Maxi CD, 7"
Recorded = Staines, 2004
Genre = Indie rock/Alternative rock
Length = 4:41
Label = Warner Music
Writer = Richard Archer
Producer = Wolsey White, Richard Archer
Last single = "Cash Machine" (2005)
This single = "Better Do Better" (2006)
Next single = "Suburban Knights" (2007)

"Better Do Better" is the fifth single from Indie band Hard-Fi, taken from their debut album "Stars of CCTV". It was released on April 10, 2006 where it reached #14 in the UK singles chart sharing a similar chart success with all the other singles released from Stars of CCTV. The video was directed by Richard Skinner with Alex Smith acting as cinematographer. The Maxi CD version of the single contains exclusive U-MYX software to create your own personalized mix of "Hard to Beat". [ [http://www.discogs.com/release/660606 Hard-Fi - Better Do Better ] ] The song features in the "Torchwood" episode "Small Worlds".

History

Compared to the rest of the Stars of CCTV album, this song has a much darker feel which is most probably due to what the song is about and features saxophones and trumpets played by Kellie Santin and Nick Etwell. [ [http://www.discogs.com/release/959078 Hard-Fi - Better Do Better ] ] The track is about a realtionship that's over. However it appears as if the girlfriend of Archer wants to get back together after having an affair. The lyrics suggest he will have none of this "I'll tell you how it's gonna be, don't you never, ever come near me". [ [http://www.hard-fi.com/lyricsNew.php?lyricID=21 Hard-Fi : Lyrics ] ]

The b-side "Polish Love Song" was recorded in one take backstage at the Kansas City Grand Emporium. [ [http://www.discogs.com/release/959078 Hard-Fi - Better Do Better ] ] The song pleads the case for illegal immigrant workers coming from Eastern Europe.

Design

The single was created, designed and photographed by Aaron Hinchion and Matt Gibbins of communications agency [http://www.albionlondon.com ALBION] . The CD cover opens up to give a bigger insight to the story told in the music. For Better Do Better it was about placing the phone in the appropriate context. The phone sits on a pub table and shows us that Tina is being deleted from the contacts list. The Tina mentioned on some of the sleeves formed a subplot throughout all the single releases, most notably on the cover for "Better do Better", which probably suggests the girl in the song is "Tina". She later became a bit of a talking point both in the music press and on the fan forums. The Hard-Fi CCTV camera icon also appeared subtley on every cover in different forms.

Like all of the Hard-Fi releases, various formats carried subtle changes to differentiate them on the shelf. Making them all collectable. Better Do Better's delete message was in various stages of completion on the CD cover and 7" sleeve.

Track listings

CD single

# Better Do Better
# Polish Love Song

Maxi CD

HARD06CD
# Better Do Better
# Polish Love Song
# Better Do Better (Video)
# Hard To Beat (U-MYX Format)

7"

HARD06
# Better Do Better
# Better Do Better (Wrongtom Wild Inna 81 Version)

Charts

Better Do Better has been listed for 4 weeks on the UK Singles Chart. It entered the UK singles chart at #14 and the UK download chart at #28 on April 18, 2006, it then dropped to #33, then #46 before dropping to #64 in its last week. It reached #86 in the Euro 200 Chart.

Alternative Covers

References

External links

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