House of Quality

House of Quality

House of Quality is a graphic tool for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produce the products) is going to meet those wants. It looks like a House with correlation matrix as its roof, customer wants versus product features as the main part, competitor evaluation as the porch etc. It is based on "the belief that products should be designed to reflect customers' desires and tastes" (Hauser & Clausing 1988). It also is reported to increase cross functional integration within organizations using it, especially between marketing, engineering and manufacturing.

The basic structure is a table with "Whats" as the labels on the left and "Hows" across the top. The roof is a diagonal matrix of "Hows vs. Hows" and the body of the house is a matrix of "Whats vs. Hows". Both of these matrices are filled with indicators of whether the interaction of the specific item is a strong positive, a strong negative, or somewhere in between. Additional annexes on the right side and bottom hold the "Whys" (market research, etc.) and the "How Muches". Rankings based on the Whys and the correlations can be used to calculate priorities for the Hows.

House of Quality analysis can also be cascaded, with "Hows" from one level becoming the "Whats" of a lower level; as this progresses the decisions get closer to the engineering/manufacturing details.

A Flash tutorial exists showing the build process of the traditional QFD "House of Quality" (HOQ). [http://www.gsm.mq.edu.au/cmit/qfd-hoq-tutorial.swf] There are also free House of Quality templates available that walk users through the process of creating a House of Quality. [ [http://www.qfdonline.com/templates/qfd-and-house-of-quality-templates/ QFD Online - Free House of Quality (QFD) Templates for Excel ] ]

References

* John R. Hauser & Don Clausing (1988) The house of quality. "Harvard Business Review", May-June, 63-73.
* John R. Hauser (1993) How Puritan-Bennet used the house of quality. "Sloan Management Review", Spring, 61-70.

External links

* [http://www.gsm.mq.edu.au/cmit/qfd-hoq-tutorial.swf House of Quality Tutorial]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • House of Quality — ˌHouse of ˈQuality abbreviation HOQ noun [countable, uncountable] MARKETING a method used when planning new products, which involves collecting information about what customers need, what they think is important, and what they think of… …   Financial and business terms

  • House of Quality — Quality Function Deployment (QFD) ist eine Methode der Qualitätssicherung. Ziel des Verfahrens ist die Konzeption, die Erstellung und der Verkauf von Produkten und Dienstleistungen, die der Kunde wirklich wünscht. QFD bezieht dabei alle… …   Deutsch Wikipedia

  • Quality function deployment — (QFD) was originally developed in Japan by Yoji Akao in 1966 when the author combined his work in quality assurance and quality control points with function deployment used in Value Engineering. Mr. Akao described QFD as a “method to transform… …   Wikipedia

  • Quality Function Deployment — (QFD) ist eine Methode der Qualitätssicherung. Ziel des Verfahrens ist die Konzeption, die Erstellung und der Verkauf von Produkten und Dienstleistungen, die der Kunde wirklich wünscht. QFD bezieht dabei alle Unternehmensbereiche in die… …   Deutsch Wikipedia

  • Quality Function Deployment — ˌQuality ˌFunction Deˈployment abbreviation QFD noun [uncountable] MARKETING a way of designing, making, and delivering products or services, based on what customers say they want or need: • Quality Function Deployment can produce better products …   Financial and business terms

  • Quality management — is a method for ensuring that all the activities necessary to design, develop and implement a product or service are effective and efficient with respect to the system and its performance. Quality management can be considered to have three main… …   Wikipedia

  • Quality Inn - White House — (White House,США) Категория отеля: 2 звездочный отель Адрес: 354 Hester Dr …   Каталог отелей

  • Quality Inn Prospect House (Richmond) — Quality Inn Prospect House country: Australia, city: Richmond (Richmond) Quality Inn Prospect House Conveniently located, the Quality Inn Prospect House is the best known heritage house in Australia. The house combines the old world Georgian… …   International hotels

  • Quality Inn Carriage House — (Wagga Wagga,Австралия) Категория отеля: 4 звездочный отель Адрес: cnr St …   Каталог отелей

  • House (TV series) — House Also known as House, M.D. Format Medical drama Mystery Dramedy …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”