Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Dimensions of brand personality — The Dimensions of Brand Personality of Jennifer Aaker is a framework to describe and measure the personality of a brand in five core dimensions, each divided into a set of facets. Brand personality is defined formally here as the set of human… … Wikipedia
TXE — TXE, which stands for Telephone eXchange Electronic, was the designation given to a family of telephone exchanges developed by the British General Post Office (GPO), now BT, designed to replace the ageing Strowger systems. When World War II ended … Wikipedia
History of virtual learning environments 1990s — In the history of virtual learning environments, the 1990s was a time of growth, primarily due to advent of the affordable computer and of the Internet.1990s1990* Formal Systems Inc. of Princeton, NJ, USA introduces a DOS based Assessment… … Wikipedia
computer — computerlike, adj. /keuhm pyooh teuhr/, n. 1. Also called processor. an electronic device designed to accept data, perform prescribed mathematical and logical operations at high speed, and display the results of these operations. Cf. analog… … Universalium
Bottom bracket — A square taper cartridge bottom bracket. The bottom bracket on a bicycle connects the crankset to the bicycle and allows the crankset to rotate freely. It contains a spindle that the crankset attaches to, and the bearings that allow the spindle… … Wikipedia
Bicycle frame — Steel frame of 2000 LeMond Zurich road racing bicycle mounted in a work stand … Wikipedia
Centrino — Components of the Centrino platform. From right, clockwise: Intel PRO/Wireless network adapter, Intel mobile processor, Intel mobile southbridge chipset, and Intel mobile northbridge chipset. The Centrino brand represents Intel Wi Fi and WiMAX… … Wikipedia
Moore's law — Plot of CPU transistor counts against dates of introduction. Note the logarithmic vertical scale; the line corresponds to exponential growth with transistor count doubling every two years … Wikipedia
