- Life Alert Emergency Response, Inc
Infobox_Company
company_name = Life Alert
company_
company_type = Personal Emergency Response Services
foundation = 1987
location =Encino, California
key_people =
industry =
products =
homepage = http://www.lifealert.comLife Alert Emergency Response, Inc. is a nationwide company, with headquarters in
Encino, California , which provides services that help the elderly contact emergency services. The company's system is based around a main unit and a small wireless help button that is worn on the user at all times. Life Alert was founded by Isaac Shepher in 1987. Life Alert is famous for its commercials, featuring the slogan "I've fallen and I can't get up!" Former Surgeon General Dr.C. Everett Koop has appeared in commercials for Life Alert since 2004, stating that he wears one.About the Life Alert service
Life Alert service consists of a pendant-shaped device, worn on a necklace or wristband, an automated dialer connected to a
telephone line , and an emergency dispatcher at the other end of the line. When an elderly or handicapped person falls down and cannot get up, or has an emergency, such as a break-in, a telephone may be out of reach. To get quick assistance, the customer simply presses a button on the pendant. This activates the automated dialer and calls a companycall center . The dialer then works as a speaker phone. At the other end is an emergency services dispatcher to alert the authorities to the customer's predicament.The service is marketed as a way for seniors to continue living at home rather than move to a
retirement home and is available nationwide. [ [http://www.prweb.com/releases/2006/6/prweb405674.htm Life Alert President and CEO Isaac Shepher Named Ernst & Young Entrepreneur Of The Year 2006 Award Winner in the Greater Los Angeles Area ] ]Trademarks
The phrase "
I've fallen and I can't get up !" was originallytrademark ed in September 1992 by the now-defunct company LifeCall. [ [http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=74108242 "I've fallen and I can't get up!" trademark info] ] This trademark status was canceled in 1999.Fact|date=September 2008 In June 2007, it was re-registered as a trademark of Life Alert Emergency Response, Inc. A similar phrase, "Help, I've fallen and I can't get up!", was also registered by Life Alert in October 2002. [ [http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76233401 "Help, I've fallen and I can't get up!" trademark info] ] Both phrases have been used in Life Alert TV commercials and have been featured on its website. The classic commercial featuring this slogan was ranked Number One by USA TODAY in its 2007 list of the most memorable TV commercials from the past 25 years. [ [http://www.usatoday.com/money/top25-ads.htm Ads we can't get out of our heads] ] [ [http://www.prweb.com/releases/LifeAlert/USATODAY/prweb544512.htm Life Alert's Slogan 'I've Fallen, And I Can't Get Up!' Ranked Number One on USA TODAY's List of Most Memorable Ad Campaigns] ] In late 2006, Life Alert entered into a licensing agreement withHallmark Cards to sell greeting cards that feature an audio recording of "I've fallen and I can't get up". [ [http://www.prweb.com/releases/2007/08/prweb548033.htm Life Alert Licenses Famous Slogan "I've Fallen, And I Can't Get Up!" To Hallmark] ]Popular Culture
*In an episode of
Roseanne , Roseanne throws her back out and proclaims "I threw my back out and I don't have one of those things! I shouldn't have laughed at that old lady on TV!"
*Life Alert was featured onThe Martha Stewart Show in a segment on tech devices for health, which aired on January 23, 2008. [ [http://www.prweb.com/releases/2008/01/prweb667794.htm Life Alert featured on The Martha Stewart Show] ]References
External links
* [http://www.lifealert.com/ Life Alert homepage]
* [http://newjersey.bbb.org/WWWRoot/Report.aspx?site=89&bbb=0221&firm=27001397 Better Business Bureau Rating for Life Alert]
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