Mateus (wine brand)

Mateus wine is a medium sweet frizzanté rosé produced in Portugal. The brand was created in 1942 and production began at the end of World War II. The wine was especially styled to appeal to the rapidly developing North American and northern European markets. Production grew rapidly in the 1950s and 1960s and by the late 1980s, supplemented by a white version, it accounted for over 40% of Portugal's table wine exports. At that time, worldwide sales were 3.25 million cases per year.Fact|date=June 2008

Sogrape, the family company which owns the brand and which is the largest wine producer in Portugal, has more recently diversified into other areas of the Portuguese wine industry, as the popularity of its Mateus brand has declined. In the UK in 2002 the wine was re-packaged and relaunched in a deliberate ploy to capitalise on 1970s nostalgia [ [http://www.guardian.co.uk/media/2002/apr/09/marketingandpr Mateus Rose raises glass to 70s nostalgia] ] although the wine itself had already been made less sweet and slightly more sparkling, to pander to the popular modern taste for slightly drier wine. The wine continues to be sold, however, in its distinctive narrow-necked, flask-shaped bottle, with unique "baroque historic mansion" label and real cork stopper.

More recently a new variety of the wine has been marketed as "Mateus Rosé Tempranillo", a deeper shade of pink than the original, but in a clear bottle with a sliver foil, aimed at wine drinkers in their twenties, especially young women [ [http://www.independent.co.uk/life-style/food-and-drink/news/mateus-makes-comeback-with-new-ros-but-same-bottle-494021.html The Independent: Mateus makes comeback with new rosé but same bottle] ] .

ee also

*Portuguese wine
*Lancers (wine brand)

ource

*Robinson, Jancis (Ed.) "The Oxford Companion to Wine". Oxford: Oxford University Press, second edition, 1999.

References