- Fallon Worldwide
Fallon Worldwide is an international
advertising agency headquartered inMinneapolis, Minnesota with affiliate offices in London, Singapore, Hong Kong, São Paulo and Tokyo. It is a subsidiary ofPublicis .History
Fallon was founded as Fallon McElligott Rice in 1981 as an agency for customers with smaller ad budgets. In 1984 it was named agency of the year by Advertising Age, the first of several such awards that it has won in its history. Fallon has also won more creative awards than any other agency in the world, including print campaign of the decade for the 80s and the 90s, and the first Cannes Grand Prix Titanium Cyber Lion that was created specifically to honor
BMW Films .Fact|date=January 2008In 1998, Fallon embarked upon a global expansion program to serve its multinational clients. In 2000, Fallon restructured itself, creating a "inventing connection planning" division and building a digital communications group to create advertising for the evolving digital media marketplace. The company has also expanded its services to include
viral marketing content such as "BMW Films" for BMW, the Archipelago "Open Show" and "Press The Green Button" for Microsoft.Campaigns
*
Rolling Stone - "Perception/Reality"
*Time Magazine - "Red Border"
*MTV - "Jukka Brothers"
*Lee Jeans - "Buddy Lee "
*Holiday Inn Express - "Stay Smart"
*Electronic Data Systems - "Cat Herders"
*BMW - "BMW Films "
*Skoda - "It’s a Skoda, Honest"
*CitiBank - "Live Richly"
*United Airlines - "It’s Time To Fly"
*Virgin Mobile - "Chrismahanukwanzakah "
*Sony - "Balls"
*PBS - "Be More" campaign
*Amazon.com - "Amazon Theatre" short films
*Cadbury Schweppes - "Gorilla"
*McDonald's -Arch Deluxe - one of the largest ad campaign failures ever.cite web |url=http://www.kassof.com/insights/ri-su97f.htm |title=Lessons from marketing flops. |author=Mark Kassof |publisher=Kassof.com |date=June 1997 |accessdate=2008-01-15 |quote=]References
External links
* [http://www.fallon.com Official site]
* [http://www.juicingtheorange.com/ Website for Pat Fallon and Fred Senn's book] , "Juicing the Orange"
* [http://www.amazon.com/Work-25-Years-Fallon/dp/0974380652 The Work: 25 Years of Fallon] , Pat Fallon and Bob Barrie, Easton Studio Press, 2006
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