- Jellingspot Data Server
Jellingspot Data Server (also called " [http://www.jellingspot.com Jellingspot] " -- pronounced as "Yell-ing-spot") is a
location-marketing software platform that usesBluetooth wireless technology to transmit electroniccoupons , advertisements, text messages, video, audio, and other electronic media to mobile devices in a 100m area of its location, particuallary tosmartphones and PDAs on an opt-in basis (seeproximity marketing ).The sole design and development of Jellingspot Data Server was started by [http://www.midletsoft.com Midletsoft] in 2002. The current version of Jellingspot is Jellingspot Data Server 1.5.
The origin of the name Jellingspot
The origin of the name "Jellingspot" was born out of the same historical framework as the name
Bluetooth ."The name Bluetooth was born from the 10th century king of Denmark, King Harold Bluetooth who engaged in diplomacy which led warring parties to negotiate with each other. The inventors of the Bluetooth wireless technology thought this a fitting name for their technology which allowed different devices to talk to each other.":(See description of
Bluetooth for more information.)King Bluetooth, in celebration of his achievements, commissioned multiple
runestone s in the Danish town ofJelling to boast of his successes. These are famously called theJelling stones . Being that these stones were the actual devices to transmit his message, the founders of Midletsoft decided to call their Bluetooth wireless technology using solution Jellingspot, in honor of the Jelling stones and the fact that their technology was used to transmit information to specific locations.External links
* [http://www.jellingspot.com Jellingspot Homepage]
* [http://www.jellingspot.net Jellingspot Developers Network]
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