Infobox Radio Station
name = KATZ-FM
frequency = 100.3 (MHz) HD Radio
Greater St. Louis
sister_stations = KATZ,
KATZ-FM, KLOU, KMJM-FM, KSD, KSLZ
erp = 50,000
branding = "100.3 The Beat"
slogan = "Your #1 station for Hip Hop and R&B"
class = B
website = http://www.100.3thebeat.com/
callsign_meaning = K A T Z
KATZ-FM, known as "100.3 The Beat", is an
Urban Contemporary radio stationserving the area of St. Louis, Missouri. The Clear Channel Communicationsoutlet broadcasts at 100.3 MHz with an ERP of 50 kW and is licensed to Alton, Illinois. Its current slogan is Your #1 station for Hip Hop and R&B.
KATZ, which signed on in the late 1960s, originally inherited the R&B format and its call letters from its AM sister in the 1980s. But under its original owners it was never successful and was always behind KMJM in terms of ratings and audience, which dates back to their days as rival
Disco musicoutlets. After KMJM's owners bought KATZ and became its sister station in the 1990s they would go through a flux of formats, including Smooth Jazz and Adult R&B. But that all came to an end on April 1, 1999, when, after KATZ relocated from the AM position, it picked up the R&B/Hip-Hop format from the relocated KMJM-FM. It has done successfully under Clear Channel ever since and has proven to be a good complement to Rhythmic-leaning Top 40 sister KSLZ. Its current competitors are Urban station WHHLand current Urban ACstations KMJM-FMand WFUN-FM. KATZ-AM is now an Urban Gospelstation.
KATZ-FM picked up the "
Steve HarveyMorning Show", which is syndicated through Premiere Radio Networks, owned by KATZ-FM parent Clear Channel Communications on November 27, 2006. At first it seemed that KMJM should have gotten the show because it plays music on an Urban ACformat due to Steve's history of not playing songs with "questionable" content - primarily rap. But KATZ was chosen because Clear Channel did not see it fit to replace Tony Scott who was doing AM drive at KMJM. At first it was odd, but KATZ is now among many Urban Hip Hop stations with a free pass to air the Black-adult aimed "Steve Harvey Morning Show" along with others such as KPRSin Kansas City, WKKVin Milwaukee, KDAYin Los Angeles, and WJHMin Orlando for example.
However, after recent changes in programming at the
Clear Channel St. Louiscluster, the Steve HarveyMorning Show now runs on KMJM, with former morning host Tony Scottnow being heard in PM Drive.
* [http://www.katzfm.com 100.3 The Beat official website]
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