Cadena Salsoul

Infobox Radio station
name = WPRM-FM


city = San Juan, Puerto Rico WPRM-FM Aguadilla, Puerto Rico WIVA-FM
area = Puerto Rico
branding = "98.5 Salsoul"
slogan = "El equipo nacional de la risa"
airdate =
frequency = 98.5 MHz WPRM-FM 100.3 MHz WIVA-FM
format = Spanish Tropical
erp = 25,000 watts WPRM-FM 22,000 watts WIVA-FM
haat = 580.6 meters WPRM-FM 614.0 meters WIVA-FM
class = B
facility_id = 2875 WPRM-FM 2876 WIVA-FM
coordinates = coord|18|6|47.00|N| 66|3|6.00|W|region:GB_type:city WPRM-FM coord|18|9|7.00|N| 66|59|15.00|W|region:GB_type:city WIVA-FM
callsign_meaning =
former_callsigns =
owner = Uno Radio Group / Arso Radio Corporation
licensee =
sister_stations =
webcast =
website = [http://www.salsoul.com/ salsoul.com/]
affiliations =

Cadena Salsoul, an entertainment-based salsa radio station, is the leader in Puerto Rico one of Arbitron's most competitive market (over 70 stations "make the book").

The SalSoul Network, made up of two simulcast FM facilities, was top rated in every significant demographic from 1986 through today. In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.

The WPRM FM and WIVA FM network made up the first instance in the U.S. of using two FM signals to cover all of a large market. WPRM cover San Juan and Ponce; WIVA cover Mayagüez and Arecibo. They also added WRIO FM Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering, spots could be sold locally on either signal for smaller retail accounts.

External links

* [http://www.salsoul.com/ Cadena Salsoul Website]
* [http://www.vocero.com/noticia.asp?n=59301 Propulsor de una radio revolucionaria (Spanish)]
*
*
*
*
*
*