Grey pound

Grey pound

In the United Kingdom, the expression Grey Pound is used in the context of marketing and refers to the economic power of the elderly demographic.


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  • grey pound — n BrE the grey pound the money that older people have available to spend, especially after their children have grown up and left home ▪ the power of the grey pound …   Dictionary of contemporary English

  • grey pound — ➔ pound …   Financial and business terms

  • grey pound — (UK) In the UK, the grey pound is an idiom for the economic power of elderly people …   The small dictionary of idiomes

  • grey pound — (UK)    In the UK, the grey pound is an idiom for the economic power of elderly people.   (Dorking School Dictionary) …   English Idioms & idiomatic expressions

  • Grey pound —   (UK)   In the UK, the grey pound is an idiom for the economic power of elderly people …   Dictionary of English idioms

  • the grey pound — UK US noun [S] UK (US the gray dollar) ECONOMICS, MARKETING ► the money that older people as a group have available to spend in an economy : »Planning authorities have to take into account the increasing economic importance of the grey pound …   Financial and business terms

  • (the) grey pound — the grey pound UK US noun [singular] business british the money spent by older people as a group Thesaurus: old age and relating to old agehyponym informal words for units of moneyhyponym …   Useful english dictionary

  • pound — [paʊnd] noun [countable] 1. written abbreviation £ the standard unit of currency in Britain, which is divided into 100 pence: • a twenty pound note • a shortfall of millions of pounds 2. the (British) pound the value of the British currency… …   Financial and business terms

  • Grey's Anatomy (season 6) — DVD art cover Country of origin United States …   Wikipedia

  • the grey pound — UK / US noun [singular] business British the money spent by older people as a group …   English dictionary

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