Experimental & Applied Sciences

Experimental & Applied Sciences

Infobox_Company
company_name = Experimental & Applied Sciences Inc (EAS)
company_
company_type = Private
foundation = Monterey County, California, USA (1992)
location = Golden, Colorado, USA
key_people = Anthony Almada and Ed Byrd (Co-founders); Bill Phillips (former CEO)
industry = Nutritional supplements
products = Creatine monohydrate, dietary and sports supplements
homepage = [http://www.eas.com/ eas.com]

Experimental & Applied Sciences, Inc (better known as "EAS") is the world's largest distributor of performance based nutritional supplements with approximately 300 staff, annual sales exceeding $300 million dollars and offices/distributors in 54 countries.Dubious|date=March 2008

History

EAS was founded in Pacific Grove, Monterey County, California in 1992 by a biochemist named Anthony Almada, and a businessman named Ed Byrd . After discovering the possible benefits for athletes of creatine monohydrate supplementation, in December 1992 they acquired a kilogram of creatine and began trials on themselves.

In 1993 Almada and Byrd released the first commercially availableFact|date=March 2007 creatine supplement designed specifically for strength and muscle enhancement under the EAS brand name "Phosphagen". That same year their discovery caught the eye of Bill Phillips, publisher of "Muscle Media 2000" (usually referred to as "MM2K"), and he began to write about its benefits in the "Natural Supplement Review" and his subscriber based newsletters. Phillips was so impressed that in 1994 he purchased EAS from Almada and Byrd.

Phillips' loyal subscriber base was the perfect platform to which to tout his new acquisition, and it was from here that EAS growth really began. He promoted the company's products through heavy editorial-style advertisements in MM2K, and led by flagship products like Myoplex , Phosphagen and HMB this would eventually put EAS at the forefront of the nutritional supplement industry.

In 1999, Phillips sold his majority interest in EAS (though he remained on the Board of Directors for a number of years afterward) to a private equity firm and concentrated on his writing and on promotion of his books through his publishing company, [http://www.highpointmedia.com High Point Media] . In 2004, he completely sold his remaining interest and is no longer involved with EAS.

In 2005 EAS was purchased by Abbott Laboratories and now exists as a solely owned division of Abbott.

References

* [http://outside.away.com/outside/features/200309/200309_mr_big_1.html Outside Online Interview with Bill Phillips]
* [http://www.nutristore.com.au/product_feature/Almada%20Meta-CEL%20Interview_1.htm Interview with Anthony Almada]

See also

*Body for Life
*Abbott Laboratories
*MET-Rx
*Ami Cusack, former EAS Charitable Director

External links

* [http://www.eas.com EAS.com] - Official website
* [http://www.eas.co.nz EAS Asia Pacific] - Asia Pacific website
* [http://www.abbott.com Abbott Laboratories website]
* [http://www.billphillips.com Bill Phillips' official website]
* [http://www.bodyforlife.com Body for Life Official website]


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