- Your Kaiser Dealer Presents Kaiser-Frazer "Adventures In Mystery" Starring Betty Furness In "Byline"
Betty Furness starred in this brief series of live mysteries that aired fromNovember 4 throughDecember 9 ,1951 on ABCtelevision .In the 1950s, when companies directly sponsored entire TV programs, it was not unusual for a sponsor to place its name directly on the title of the show (such as "The US Steel Hour" or "The Bell Telephone Hour"). But
Kaiser Motors obviously took things a little too far; the full fourteen-word title is believed to be the longest for any program in US TV history. The show was usually known simply as "Byline" during its six-weekprime time run, and as "News Gal" when the series aired Saturdays at noon for two weeks in October 1951.
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