- João Carlos di Genio
João Carlos di Genio is a
Brazil ianphysician andeducator . He created and is the main owner of the largest educational holding in the country, comprised by theSistema Objetivo (primary, secondary and preparatory schools) and theUniversidade Paulista (UNIP), a private university with more than 60 campuses all over Brazil.Di Genio started his educational career while he was a medical student at the
University of São Paulo , inSão Paulo in the 1960s. The mandatory entrance examination to themedical school s was increasingly tougher and many high school students. The inborn entrepreneurial spirit of di Genio led him to create a one-year preparatory pre-med course, initially in his own home. The success achieved by the course prompted him to establish a formal school, together with three of his colleagues (Drauzio Varella , Tadasi Ito and Roger Patti), which was named "Curso Pré-Vestibular Nove de Julho". This later became the Objetivo prep course. Other educational levels were subsequently added.External links
* [http://www.unip.br Universidade Paulista]
* [http://www.objetivo.br Sistema Objetivo]
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