Secure Video Processor

Secure Video Processor

The SVP is "an open technology specification for digital content protection", developed through an alliance of members. It operates as a hardware-based solution so that "an SVP-Compliant chip can be embedded in any device that has a digital processor".

Members

* AMD
* Broadcom
* Conexant
* Humax
* LG
* NDS
* Pace Micro Technology
* Philips
* Samsung
* ST
* Thomson
* Fox Filmed Entertainment

Here is a description and list of members as supplied by The Online Reporter newsletter:

The Secure Video Processor Alliance is a group of media and technology industry leaders committed to the widespread use of digital content on consumer devices. The objective of the SVP Alliance is to adopt, use and promote the SVP standard and develop interoperability with other DRM and content protection solutions. By ensuring its broad adoption, and proposing its specification to relevant standards and other industry bodies, SVP will become a leading international standard for content protection. The SVP Alliance is a not-for-profit organization supported by over 35 global enablers of digital entertainment.The chairman of the Secure Video Processor Alliance is Dr Jas Saini who is also VP for consumer devices at NDS.The three founding members were NDS, STMicroelectronics and Thomson. Broadcom, Conexant, Humax, Pace Micro Technology, Samsung and Thomson were the first official SVP chip and consumer products licensees. Pace and Samsung were the first set top box manufacturers to implement SVP-compliant chips in their products.SVP Alliance members include:Access DevicesADBAMDARM, whose chips are used in wireless, networking and consumer entertainment, automotive, security and storage devicesATI TechnologiesBroadcomCaton OverseasConexantConexantHumaxLG ElectronicsMacrovisionMaxianNECNews Corp’s BSkyBNews Corp’s DirecTVNews Corp’s NDSNews Corp’s Twentieth Century Fox (Fox Filmed Entertainment)Pace Micro TechnologyPhilipsSamsungSanDisk, the original inventor of flash storageSTAR, a leading media and entertainment company in Asia that broadcasts over 50 television services in eight languages to more than 300 million viewers across 53 Asian countriesSTMicroelectronicsTexas InstrumentsTFT-LCDThomsonWidevine TechnologiesNoticeably missing from the membership rolls at the SVP Alliance are Apple with its iPods, iPhones and Apple TV; Microsoft and its Zune, Media Center PCs and Xbox 360-soon-to-be a set-top box for IPTV; Sony and its plethora of consumer electronics gear including PlayStation 3 and the Portable PlayStation (PSP)-soon to be receiving videos directly from BSkyB and phone calls via BT plus the chip gargantuan Intel.The MPAA and its member companies worked closely with the SVPLA (Licensing Authority) on the SVP technical licensing terms to ensure that the studios’ security needs were met while enabling these new capabilities, according to a statement in early 2006 by Brad Hunt, chief technology officer for the MPAA.SVP licenses are available on what’s called “a reasonable and non-discriminatory basis (RaND).” They are also available on a low cost non-royalty basis, which is intended to help to drive implementation.

External links

* [http://www.svpalliance.org Official web site]


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