Peter Moore (business)

Infobox Person
name=Peter Moore

---

caption=Peter Moore at Xbox Cup 2006
birth_date=1955
birth_place=Liverpool, England
death_date=
death_place=
occupation=President of EA Sports division of Electronic Arts
spouse=

Peter Moore (born 1955 in Liverpool, England) is best known for his position as Corporate Vice-President of Microsoft's Interactive Entertainment Business division, which includes the Xbox and Xbox 360 game consoles and also president of SEGA of America. Moore announced his resignation from Microsoft on July 17, 2007 to take over EA Sports division of Electronic Arts California. [ [http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070717006237&newsLang=en "Peter Moore Named President of EA SPORTS Label"] press release]

History

Moore holds a Bachelor's Degree from Keele University, England, and a master's degree from California State University, Long Beach.

ega

After working for Patrick USA, the U.S. subsidiary of the popular French company, and then Reebok, Peter Moore rose to prominence at Sega, being a big figure in the company's North American operations during the Dreamcast era. Moore played a pivotal acting role in the company’s decision to change its business strategy to become a platform-agnostic software publisher. At the time of leaving, Moore was president and COO of Sega of America.

Microsoft

In 2003, Microsoft hired Moore to help the Xbox compete with other next generation consoles. Microsoft CEO Steve Ballmer had been frustrated by the low market share of Xbox (then stalled at 23% in the United States), and heavily courted Moore based on his experiences with the Sega Dreamcast. [cite web|url=http://money.cnn.com/2005/11/21/technology/moore_biz20_1205/index.htm|title=Moore's War|accessdate=2007-07-17]

Electronic Arts

On July 17, 2007, Electronic Arts announced that Peter Moore would be leaving Microsoft to head the sports division at Electronic Arts. [ [http://sec.gov/Archives/edgar/data/712515/000119312507156469/dex101.htm Offer Letter ] ] Moore reportedly wanted to move back to the San Francisco Bay area to live with his family, which was possible with EA. His position as Vice President of Interactive Entertainment Business at Microsoft was filled by Don Mattrick. [ [http://www.majornelson.com/archive/2007/07/17/the-one-where-peter-moore-says-goodbye.aspx The one where Peter Moore says goodbye - Xbox Live's Major Nelson ] ]

Miscellaneous

Peter Moore is famous for having tattoos of "Halo 2" and "Grand Theft Auto IV" [cite web|url=http://www.youtube.com/watch?v=11qCQ-Ov-Q4|title=GTA IV Announcement at E3 2006|accessdate=2008-06-18] that he used when announcing the respective games. However, while the "Halo 2" Release date became a reality, the release date of "Grand Theft Auto IV" (originally October 16, 2007) did not. Some sources claim that the "Halo 2" tattoo was not permanent [cite web|url=http://blog.seattlepi.nwsource.com/microsoft/archives/002686.html|title=Peter Moore's 'tattoo'|accessdate=2004-05-12] and others have reported that Moore still has it. [cite web|url=http://kotaku.com/gaming//yes-that-halo-tattoo-is-real-173052.php|title=Yes, That Halo Tattoo Is Real|accessdate=2006-05-11] It is unknown if the "Grand Theft Auto IV" tattoo is permanent.

Moore also reportedly endorsed the Wii console as an alternative over the PlayStation 3, claiming that for the price of one PlayStation 3 (US$600 at the time), the consumer can buy both the Xbox 360 and Wii. [cite web|url=http://biz.gamedaily.com/industry/feature/?id=12754&rp=49|title=Peter Moore shoots the Breeze at E3|accessdate=2006-05-22] [cite web|url=http://rds.yahoo.com/_ylt=A9gnMiH2oNxGZmwBvVWjzbkF/SIG=1299d88da/EXP=1188950646/**http%3A//www.gtasa.pl/gfx/news/peter_moore_tatuaz_b.jpg|title="Consumers can get both the Wii and Xbox 360 for the same price of a PlayStation 3" - "Peter Moore"]

Moore has been proud of the success of the Sega Dreamcast game console and the satisfaction that owners still express today; including fans of the "Shenmue" game franchise, which Moore describes as the most vocal fan base during his career at Sega. Moore disclosed to GamingSteve.com that at a security checkpoint at Chicago O'Hare International Airport, a TSA security agent said "I don't need to see your passport. You're the asshole that gave away "Shenmue" to Xbox." [cite web|url=http://www.gamingsteve.com/archives/2006/06/gaming-steve-ep-53.php|title=Gaming Steve Episode 56 - 06.19.2006]

Peter Moore portrayed a zombie in the film adaptation of "House of the Dead" along with producer of the original game Rikiya Nakagawa. Both are credited at the end of the film under "Special Thanks". [cite web|url=http://www.imdb.com/title/tt0317676/fullcredits|title=House of the Dead (2003) - Full Cast and Crew]

On September 15, 2008, Peter Moore admitted to being responsible for the discontinuation of the Dreamcast. He said:

"We had a tremendous 18 months. Dreamcast was on fire - we really thought that we could do it. But then we had a target from Japan that said we had to make x hundreds of millions of dollars by the holiday season and shift x millions of units of hardware, otherwise we just couldn't sustain the business."

"So on January 31st 2001 we said Sega is leaving hardware. We were selling 50,000 units a day, then 60,000, then 100,000, but it was just not going to be enough to get the critical mass to take on the launch of PS2. Somehow I got to make that call, not the Japanese. I had to fire a lot of people; it was not a pleasant day." [ [http://www.guardian.co.uk/technology/gamesblog/2008/sep/11/gamesinterviews.microsoft1?gusrc=rss&feed=technology "Peter Moore Killed The Dreamcast] ". Retrieved on 2008-09-15]

External links

* [http://itsinthegame.ea.com/ Peter Moore's Electronic Arts blog]
* [http://www.microsoft.com/presspass/exec/pmoore/default.mspx Peter Moore's profile at Microsoft]
* [http://www.gearlive.com/index.php/news/article/bleeding-edge-013-peter-moore-interview-516247/ GearLive interview]

References