- Café Coffee Day
Infobox_Company
company_name = Café Coffee Day
company_
company_type = Public
company_slogan =
foundation = 1996
location =Chikkamagaluru ,Karnataka
key_people = V. G. Siddhartha Hegde, Founder and Directorcite web|url=http://www.cafecoffeeday.com/careers.htm|title= From bean to the cuppa that you enjoy!
work=Official website of Cafe Coffee day|publisher=Cafe Coffee day|accessdate=2008-03-06]
num_employees = 5000
industry =Restaurant s
products = Coffee
revenue = 45mn
homepage = [http://www.cafecoffeeday.com/ CafeCoffeeDay.com]
Café Coffee Day is a chain of coffee shops in
India having it's head quarters inChikkamagaluru ,Karnataka .cite web|url=http://www.cafecoffeeday.com/aboutus.htm|title= Company background
work=Official website of Cafe Coffee day|publisher=Cafe Coffee day|accessdate=2008-03-06] A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road inBangalore , and today has the largest cafe retail chain in India - with 650 cafes in 110 cities.Headquartered in Bangalore, a majority of its cafes are also located in Bangalore. The cafe chain has had much success riding, and to some extent creating, the cafe culture wave that swept across metropolitan India following strong economic growth resulting in an increase in youth spending power. It has even tied up with
WorldSpace andMicrosense to enable its cafes withsatellite radio andWi-Fi , respectively. Its first Wi-Fi cafe was opened onLavelle Road ,Bangalore .Cafe Coffee Day sources coffee from 10000 acres (40 km²) of coffee estates, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters, with clients across the
USA ,Middle EastEurope andJapan .With its roots in
Chickmagalur , the home of some of the best Indian coffees, Coffee Day has its business spanning the entire value chain of coffee consumption in India. Its different divisions include: Coffee Day Fresh 'n' Ground (which owns 450coffee bean and powder retail outlets), Coffee Day Xpress (which owns 730 Coffee Day kiosks), Coffee Day Takeaway (which owns 9000vending machine s), Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division. It is entering the European market by opening two Caffes atAustria as well, making forays intoPakistan ,andGermany to set up cafes abroad.The strategy CCD has adapted is to place a cafe in every possible location where some business can be generated. So in Bangalore, in the main shopping district, there are 6 outlets in a 2 km radius and over all 120 cafes in Bangalore alone.Another model which CCD has adapted is to be present in educational institutions and Corporate campuses either in the form of detailed Cafes or its economical model of CCD express.
These innovative strategies have ensured that the competition is at bay and ensured CCD's dominance in the Indian market though many of its outlets are incurring losses.
Cafe Coffee Day Competitors include but are not limited to
* Barista
* Cafe MochaLogo
"'The logo colors signify:
Red Square= Leadership, passion
White Swirl = Purity of purpose, invigorating properties of coffee
Green Stroke = 125 years of coffee growing heritage of this vertically integrated GroupThe font used for “Café” is called SLURRY. The font looks as though the letters have congealed(coagulated) out of a liquid."'cafe coffee day is Headquartered in Bangalore,Karnataka.First cafe started at Brigade road.
Footnotes
External links
* [http://www.cafecoffeeday.com Official Website]
* [http://www.sequoiacap.com/company/cafe-coffee-day/ Sequoia Capital provides venture capital for Cafe Coffee Day]
* [http://147.208.132.198/news/181_1837047,00020008.htm Cafe Coffee Day eyes Austria, Germany]
* [http://www.digitalmediaasia.com/default.asp?ArticleID=12361 WorldSpace ties up with India's Cafe Coffee Day]
* [http://www.microsenseindia.com/networking/News.htm Cafe Coffee Day in ‘wi-fi' tie-up with Microsense]
* [http://www.hinduonnet.com/2003/03/30/stories/2003033000371300.htm India's first wireless cyber cafe opened]
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