- Carlton Draught
Infobox Beer
name = Carlton Draught
caption =
brewery =Carlton & United Beverages , a subsidiary ofFoster's Group
style =pale lager
year =
abv = 4.6%
og =
fg =
ibu =Carlton Draught is a 4.6% (abv)
pale lager made in Australia byCarlton & United Beverages .Description
Carlton Draught is a pale lager which is sold on tap in its home state of Victoria as well as in
New South Wales ,Queensland ,South Australia andWestern Australia , and is one of Australia's most popular selling tap beers. [http://www.cheapdrinks.com.au/pag_Carlton-Draught-Beer.pub CheapDrinks.com.au - Carlton Draught Review] It is also sold pre-packaged, Carlton Draught comes in 375ml "stubbie" and 750ml "longneck" bottles and 375ml cans.The formulation of Carlton Draught was changed slightly in 2003 to reduce the alcohol content from 5.0% to 4.6% in response to an increase in alcohol taxes by the Federal government. The logo was also changed, and a new advertising campaign was introduced to target a wider market. Featuring quirky, comical advertisements and billboards; the beer was promoted as simply being "made from beer". Carlton Draught, like most Australian Lagers, is made using a wortstream brewing process, and uses a portion of cane sugar to thin out the body of the beer, apparently due to drinkers preferences.
Advertising
The used
viral marketing techniques before being released on television.A second comical viral campaign was initiated in September 2006 entitled Flash Beer.
It is focused on a character named Kevin Kavendish (played by Aaron Bertram) applying for a job as a brewer in Carlton Draught. At first, he is rejected then copies a dance sequence in the movie
Flashdance and is accepted. An Australian Satirical Programme on the ABC,The Chasers War On Everything "Ad Road Tested" The Ad. [http://www.flashbeer.com.au] Carlton Draught used to be the main sponsors of theAustralian Football League but were superseded by Toyota.Zoo Weekly writer and comedy buffoon Bret Woods famously passed out during the2007 AFL Grand Final breakfast while interviewing then-Prime MinisterJohn Howard . Rumours abound that Woods had downed just one Carlton before hilariously hitting the deck in a haze of drunken gibberish.References
External links
* [http://www.carltondraught.com.au/ Official Carlton Draught site]
* [http://www.bigad.com.au/ bigad.com.au] , location where the ad can be downloaded in Vividas format
* [http://www.plazafilms.com.au/ Plaza Films] , location where the ad can be downloaded in QuickTime format
* [http://www.smallad.be/ Small Ad] , a spoof version of the same ad, produced by a group of Belgians can be downloaded in Windows Media 9 Format
* [http://www.ratebeer.com/beer/carlton-draught/7179/ RateBeer]
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