Hidden Treasures (cereal)
- Hidden Treasures (cereal)
Hidden Treasures was a short-lived breakfast cereal by General Mills. Introduced in 1993, alongside Sprinkle Spangles. The cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling; either cherry, orange or grape. Additionally, some pieces didn't have any filling at all. The surprise of finding out what was in each piece was the cereal's gimmick, though clever children would have little difficulty noticing the pattern: pieces with a seam very close to the edge were grape, off-center orange, and directly center seams had cherry. Hidden Treasures became unavailable by 1995.
Mascot
Since Hidden Treasures was so short-lived, only two commercials were made for it. A temporary mascot was made for the first commercial. The mascot was a robot named H.T. – H.T. was said to have been programmed to try to figure out what was inside each of the cereal's pieces. He was dropped when the final commercial aired.
External links
* [http://www.x-entertainment.com/cerealprizeproject/group014/index.php X-Entertainment Reviews the Cereal]
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