Kia-Ora

Kia-Ora

Kia-Ora is a concentrated fruit soft drink, made by Atlantic Industries and produced in the UK by Coca-Cola Enterprises Ltd. It comes in many fruity flavours.

It takes its name from "kia ora", a Māori language greeting which has entered New Zealand English. It means literally "be well/healthy" and is used for both "hello" and "goodbye". The name was first used for a lemon squash by Arthur Gasquoine of Sydney, Australia who founded an ice and soft-drink business in 1896. First created in Australia in 1903, 'Kia-Ora' was launched in Great Britain in 1917.

Early advertising used the jingle "We all adore a Kia-Ora". Later promotions included a song by Caramba called "Fido", and the slogan "too orangey for crows"; citrus crops were long believed to be an effective deterrent against Corvidae, but this is now believed to apply to any sufficiently dense ground cover. The product slogan was used during a scene in an episode of the British sit-com Spaced.

Advert Transcript

"Kia-Ora...
It's too orangey for crows...It's just for me and my dog
I'll be your dog
- barks -
I'll be your dog
Kia-Ora a doggy doggy doggy doggy
Kia-Ora... Arumba
We all adore a Kia-Ora"

Kia-Ora Varieties
"The following flavours also come in a NAS (no added sugar) form, totalling 8 varieties."
Kia-Ora Orange
Kia-Ora Mixed Fruit
Kia-Ora Orange & Pineapple
Kia-Ora Pear & Blackcurrant

References

* (2006): Corvid response to human settlements and campgrounds: Causes, consequences, and challenges for conservation. "Biological Conservation" 130(2): 301-314.
* (1980): An Evaluation of Long Grass as a Bird Deterrent on British Airfields. "The Journal of Applied Ecology" 17(2): 243-253.

External links

* [http://www.coca-cola.co.uk/ourbrands/default.aspx?ID=50 'Kia-Ora', Coca-Cola brands website]


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