- New World (supermarket)
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New World 
Type Subsidiary Founded 1963 Headquarters Wellington, New Zealand Number of locations 132 (December 2009) Parent Foodstuffs Website www.newworld.co.nz New World is a New Zealand full-service supermarket chain owned by the Foodstuffs cooperative.
Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown). As of June 2010, there is a total of 134 New World supermarkets across the North and South Islands of New Zealand.
New World stores tend to be smaller (2,500–3,000 square metres (27,000–32,000 sq ft)) and more upscale then their competitors. Prices tend to be higher in most stores, due to the cost of upscale presentation, large employee numbers (200-300 in some large stores), and often a lack of competition, especially in smaller towns. New World has been a member of the Fly Buys program since that program started in September 1996.
New World traditionally advertises with a circular, delivered weekly to mailboxes, and containing discounts and specials. New World's in the North Island have done away with pop out coupons. Instead using "Auto-Coupons", which are much like regular coupons but come off automatically at the register without a customer having to physically present a cut-out coupon. South Island stores however require the customer to use a coupon discount card which is found in the circulated coupon book. The card has a barcode which when scanned reduces coupon products to the discount price. If you do not receive it in the mail, you can usually use the store one, with prompting.
In early 2003 New World helped introduce Superbank, a completely electronic banking network aimed at saving customers money. While New World Supermarkets had much advertising for the service in their stores, Superbank didn't have any physical services inside the store. In August 2006 it was announced that after heavy losses Superbank would be shut down and have its portfolio sold to GE Money.
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Categories:- Supermarkets of New Zealand
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