- Web 1.0
multipleissues
notability = May 2008
cleanup = September 2008Web 1.0 is a
retronym which refers to the state of theWorld Wide Web , and any website design style used before the advent of theWeb 2.0 phenomonon. It is the general term that has been created to describe the Web before the 'bursting of the dot-com bubble' in 2001, which is seen by many as a turning point for theinternet . [O'Reilly, Tim. (2005). "What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software". Retrieved 3 September, 2008 from http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html]It is easiest to formulate a sense of the term
Web 1.0 when it is used in relation to the termWeb 2.0 , to compare the two and offer examples of each.Characteristics
Terry Flew, in his 3rd Edition of "New Media" described what he believed to characterize the differences between
Web 1.0 andWeb 2.0 ."move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)"
Flew believed it to be the above factors that form the basic change in trends that resulted in the onset of the Web 2.0 craze. [Flew, Terry. (2008). "New Media: An Introduction" (3rd Edition). Melbourne: Oxford University Press]The shift from
Web 1.0 toWeb 2.0 can be seen as a result of technological refinements, which included such adaptations as "broadband, improved browsers, and Ajax, to the rise of Flash application platforms and the mass development of wigetization, such as Flickr and YouTube badges". [Hinchcliffe, Dion. (2006). "All We Got Was Web 1.0, when Tim Berners-Lee Actually Gave Us Web 2.0". Retrieved from http://web2.socialcomputingmagazine.com/all_we_got_was_web_10_when_tim_bernerslee_actually_gave_us_w.htm]As well as such adjustments to the internet, the shift from
Web 1.0 toWeb 2.0 is a direct result of the change in the behaviour of those who use the World Wide Web. Web 1.0 trends included worries over privacy concerns resuting in a one-way flow of information, through websites which contained 'read-only' material. Widespread computer illiteracy and slow internet connections added to the restrictions of the internet, which characterisedWeb 1.0 . [Hinchcliffe, Dion. (2006). "All We Got Was Web 1.0, when Tim Berners-Lee Actually Gave Us Web 2.0". Retrieved from http://web2.socialcomputingmagazine.com/all_we_got_was_web_10_when_tim_bernerslee_actually_gave_us_w.htm] Now, duringWeb 2.0 , the use of the Web can be characterised as the decentralisation of website content, which is now generated from the 'bottom-up', with many users being contributors and producers of information, as well as the traditional consumers.Tim O'Reilly, the President and CEO of O'Reilly Media Inc. generated a list of examples, which identify the changes that resulted from the shift from
Web 1.0 toWeb 2.0 .Web 1.0--------------> Web 2.0
Double Click --------------> Google Adsense
Ofoto ---------------------> Flickr
Akamai --------------------> BitTorrent
mp3.com -------------------> Napster
Britannica Online ---------> Wikipedia
evite ---------------------> Upcoming.org and EVDB
Personal Websites ---------> Blogging
Domain Name speculation ---> Search engine optimisation
Page Views-----------------> Cost per click
Screen Scraping -----------> Web Services
Publishing ----------------> Participation
Content management systems-> Wikis
Directories (taxonomy) ----> Tagging (folksonomy)
Stickiness ----------------> Syndication
[O'Reilly, Tim. (2005). "What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software". Retrieved 3 September, 2008 from http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html]To take and example from above,
Personal web page s were common in Web 1.0, and these consisted of mainly static pages hosted on free hosting services such asGeocities . Nowadays, dynamically generatedblog s and social networking profiles, such as Myspace and Facebook, are more popular, allowing for readers to comment on posts in a way that was not available duringWeb 1.0 .At the Technet Summit in
November 2006 ,Reed Hastings , founder and CEO ofNetflix , stated a simple formula for defining the phases of the Web:Web 1.0 design elements
Some typical design elements of a
Web 1.0 site include:* Static pages instead of dynamic user-generated content. [ [http://computer.howstuffworks.com/web-101.htm Web 1.0 defined - How stuff works] ]
* The use offrameset s.
* ProprietaryHTML extensions such as theand tags introduced during the first browser war.
* Onlineguestbook s.
*GIF buttons, typically 88x31pixel s in size promoting web browsers and other products. [ [http://www.complexify.com/buttons/ Web 1.0 Revisited - Too many stupid buttons ] ]
* HTML forms sent viaemail . A user would fill in a form, and upon clicking submit theiremail client would attempt to send an email containing the form's details. [ [http://www.weballey.nl/forms/emailform.html WEBalley - forms tutorial] ]See also
*
History of the Internet
*Web 2.0
*Web 3.0 References
Wikimedia Foundation. 2010.
