KPHW

Infobox Radio Station
name = KPHW


area = Honolulu, Hawaii
branding = "POWER 104.3"
slogan = "The New #1 For Hip-Hop And R&B!"
airdate = 1997
frequency = 104.3 (MHz)
format = Rhythmic Contemporary
erp = 100,000 watts
class = C
owner = Cox Radio
website = [http://www.power1043.com Power 104.3's homepage]
callsign_meaning = Power HaWaii

KPHW (104.3 FM) is a Rhythmic Top 40 station licensed to Kaneohe, Hawaii, and serves the Honolulu radio market. The Cox Radio outlet known as "Power 104.3" broadcasts at 104.3 MHz with an ERP of 100 kW.

History

The station hit the airwaves in 1997 as KXME, "Xtreme Radio @ 104.3", and offered a Mainstream Top 40 direction that focused on Hip hop and Modern Rock hits. During the early years of the station, it tended to play very unusual music on the station, including one of the first instances of playing a heavily edited version of the Insane Clown Posse's Boogeyman. It proved to be a success at first, but by 1998 it would wear out its welcome, resulting in the station dropping the Modern Rock tracks and shifting to a Rhythmic Top 40 direction.

Programming

In 2004 it changed its call letters to KPHW and adopted the "Power 104.3" handle to reflect its current position and focus on R&B/Hip-Hop product. Power 104.3 heavily promotes its 52 minute music hours with only 8 minute stop-sets and very clean language. Notable on-air personalities inclide "KC and Taka" in the morning, "Island Boy" in the afternoons, and Micah Banks in the evenings.

External links

* [http://www.power1043.com Power 104.3's website]
*fmq|KPHW
*fml|KPHW