Nastro Azzurro

Nastro Azzurro is an international beer produced by the Peroni Brewery of Rome. It is a premium pilsner. The taste is that of a typical pilsner. It is 5.1% alcohol by volume.

Its name means "Blue Ribbon" in Italian in honor of the Blue Riband won by Italian ocean liner SS "Rex" in 1933.

Nastro Azzurro is the sponsor of the MotoGP rider Valentino Rossi.

In the United Kingdom, Nastro Azzurro is perhaps best known as the main beer served in the pizza chain Pizza Express, although it has become more readily available in both draught and bottled form over the last five years. In many places Nastro Azzurro is marketed simply as Peroni, as it is the only Peroni product widely available. In the United States and Australia, Nastro Azzurro is marketed as Peroni Nastro Azzurro. The label is strikingly similar to the actual Nastro Azzurro label. Nastro Azzurro is distinctly different from the "original" Peroni, which comes in a brown bottle and has a red label.

The London-based brewing giant SABMiller bought the brand in 2005.

External links

* [http://www.nastroazzurro.it/ Nastro Azzurro Homepage]
* [http://www.jcreport.com/intelligence/trend/190608/style-and-spirits/ Fashion designer Antonio Berardi's art direction for Peroni Nastro Azzurro's Russian advertising campaign, JCReport.com]