PowerCity

PowerCity

Power City is an Irish electrical retailer of consumer and electronic goods with branches in Blanchardstown, Coolock, Tallaght, Finglas, Fonthill, Sallynoggin, Drogheda and Bray. The Drogheda store, was opened in September 2006, the second outside Dublin. [ [http://www.ireland.com/newspaper/commercialproperty/2006/0705/2147866936CPSHORTS5.html Irish Times: "Power City opens it second store outside Dublin"] (retrieved September 22, 2006)]

PowerCity promotes the sale of a wide range of electrical goods and accessories at discount prices. They were satirised on Bull Island for their red and white striped shirts and red v-neck jumpers worn by employees. According to the Irish Top 1000 Companies database [http://www.businessworld.ie/coys/index.html] , in 2003 the company made a profit of € 8.4 million on a turnover of € 87 million [ [http://www.businessworld.ie/cd/Top1000/NormalDetails/367.htm Businessworld.ie] (retrieved September 4, 2006)] with a staff of 180.

Competitors

Main Irish market competitors include DID Electrical, Currys, Dixons, Harvey Norman and Sony Centre.

The market leader in Ireland with a total of 28 stores is DSG International, who operate the Currys, Dixons and PC World brands. [ [http://www.dsgiplc.com DSG International] (retrieved July 31, [2007 [, click Ireland on map)]

References

External links

* [http://www.powercity.ie/ PowerCity] official website


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